LinkedIn is launching more programmatic buying access to its historically walled arsenal of B2B inventory, just two weeks after Microsoft acquired it. Tuesday’s launch of programmatic display opens RTB access to all major demand side platforms and agency trading desks. Advertisers can either buy LinkedIn display ad inventory via the open exchange or through LinkedIn Private Auctions. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Call It A Comeback Maybe a weak upfront market last year was just what the doctor ordered for the ailing broadcast TV industry. Marketers didn’t take all that money and go elsewhere, they just waited and bought on the scatter market, driving up rates. Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set, SaaS Ad tech vendors are trying hard to replace their media markups with true SaaS revenues, and Digiday’s Yuyu Chen checks in on their progress. “Since enterprise software is still relatively new for CMOs, we structure pricing in a way that is more familiar […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile ad network founded in India and now based out of Singapore. The regulator said InMobi “deceptively tracked the locations of hundreds of millions of consumers – including children – without their knowledge […]
“BitTorrent” and “ads” are not two words you expect to see together, but the peer-to-peer file sharing service wants to prove it’s more than just a conduit for pirated content. On Thursday, BitTorrent rolled out a streaming service for Android, iOS and (soon-to-come) Apple TV apps called BitTorrent Now that’s like a cross between YouTube […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inching Forward Addressable TV ad spend will double to $890 million in the US this year, accounting for 1.3% of total TV advertising, according to an eMarketer report. That’s nearly 120% growth since 2015, when addressable spend also doubled. The household-targeted buying method is expected to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival. First up is an API called Audience Insights, combining demographic and psychographic data, which was already available, with topical data from user posts about certain events, topics and/or brands. Facebook dishes this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data-Driven Content Condé Nast is opening a new group, Spire, which will match the pub’s 1 trillion unique monthly data points with purchase insights from 1010data, owned by an affiliate of Advance Publications, Condé Nast’s parent company. The data will be used to inform audience segments […]
The 2016 Summer Olympics are an opportunity for leading media brands to flex their programmatic muscles around a live marquee event. For some, it’s the first time they’re doing anything like this. Condé Nast, for example, launched a set of programmatic offers earlier this year. “Content packages around these kinds of events or moments was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rare Bird Many analysts see a Twitter deal looming after a brutal year on the market (with shares dropping from the mid-thirties to about $16 today). The New York Times reports those rumors intensifying in the wake of Microsoft’s LinkedIn acquisition. But there aren’t many natural […]
