Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Crowned Display King Google has been battling Facebook for dominance of the total display ad market for over year, ever since Yahoo was ousted by the two after a long reign. Now, eMarketer is ready to declare a winner for 2012, saying the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Alibaba Cash Alibaba’s long-time-coming share repurchase from Yahoo has come to pass, and Yahoo investors are to be the main beneficiaries. Wall Street liked the payout (YHOO is up nearly 2% after hours), but is doing right by shareholders the wrong thing for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Screen Size Matters It makes sense that the more screen space you have, the opportunities for bolder creative and less clutter are more pronounced. Video ad platform YuMe collaborated with IPG Media Labs to find out just how much of a difference screen size […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buzzfeed Acquihiring Buzzfeed acquired one-year old Kingfish Labs last week. ClickZ’s Susan Kuchinskas says, “The publisher will use Kingfish’s technology to enhance its ability to target Sponsored Stories on Facebook.” Read more. GigaOm reports that Buzzfeed will add three to its engineering team. No […]
Measuring the real time bidding market is a tricky thing, given the still-expanding list of exchanges and sell-side platforms, and the variable inventory available through each. Attempts to encapsulate the space call to mind the Indian proverb about the blind men and the elephant – in which several men touch different parts of the animal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus’ European Call Exchange provider AppNexus is the new Europeon ad platform for telecom company Orange. In March 2010, Orange had hooked up with OpenX for the creation of the Orange Ad Market. From the release: “Orange has deep relationships with both buyers and […]
Facebook today removes the “beta” label from its fledgling real-time-bidding ad exchange (official blog post), and has given its 15 platform partners permission to crow about their early results. And crow they have… Here are two big takeaways from the wave of FBX data coming out this morning: (1) Facebook Exchange dramatically increases the amount […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Cash AllThingsD’s Kara Swisher says that Yahoo! is about to enjoy a huge, $7 billion windfall thanks to the sale of 80% of its Alibaba stake. Swisher suggests acquisitions are ahead for Yahoo! Read more. Will advertising and marketing technology lure Yahoo! CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Matchmaker Facebook is letting some large advertisers match its users to their CRM databases using an email address or phone number. AdAge contrasts it to similar standard practices in the magazine industry, posing the question, do people want or expect this from Facebook? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Monday’s Consolidation Audience data platform Brilig has been acquired by CRM agency Merkle. Terms were not announced. Ad tech consolidation continues to propel forward as “early” players (AdExchanger ripple dissolve: See Brilig’s 2009 Q&A) who were a part of the demand-side platform world craze […]
In the last three years, Microsoft has metamorphosed from a laggard to something of a leader in the exchange-traded media space. After a false start with its AdECN RTB platform, it now puts all, or nearly all, of its non-reserved inventory on its own ad exchange, which is powered by AppNexus. Daniel Sheinberg is senior […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub-Side Consolidation AudienceFuel has been acquired by Clever On Demand says TechCrunch’s Anthony Ha who adds that Active International has made another investment in the combined companies to be known as AudienceFuel. Is Active looking for a digital version of barter? Clever on Demand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tumbling Into Ads AllThingsD’s Liz Gannes reports that Tumblr, whose CEO has said not-nice things about advertising, has hired an ad man. Lee Brown, who hails from Groupon, will help sell big brands on native ad experiences. “Tumblr has experimented with brands like Adidas […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad-quisition Rakuten LinkShare – you know, LinkShare – has acquired Utah-based display ad retargeter MediaForge. Read the release. The NextWeb points out, “The company, which was simply called LinkShare before it was acquired by Japanese e-commerce and Internet services giant Rakuten for $425 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Email Direct marketing agency Epsilon announced the launch of its Email Response Network (ERN). This baby can slice and dice your email data better than a Ginsu Knife. From the release, the ERN “features Scheduling Intelligence, which allows email marketers to match the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Can’t Unseat Nielsen A Google TV Ads blog post explains that the company is abandoning its efforts to disrupt traditional buying models and will go after digital alone. Google’s Shishir Mehrotra says, “We’ll be doubling down on video solutions for our clients (like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. That’s Mobile Entertainment Mobile ad network Millennial Media takes the pulse of entertainment ad spending in the space and finds that the category saw dollars grow 133 percent over the past year. One big driver of that involved ads around theatrical releases, which made […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommended By Pinterest Amazon’s Zappos has unveiled a feature in its online store that recommends purchases based on what users post on Pinterest. For Amazon and Zappos, this could pave the way for greater combinations of e-commerce and social media. “Social shopping is a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lowering Standards Fewer than half of all online ads are viewed for even a second, according to online ad effectiveness provider AdSafe Media. The company’s study of the state of viewability suggests that only 49.9 percent of ads sold directly meet new industry standards, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Patents And Display Aol has announced that its investors will receive proceeds of its patent sale in the form of a stock buyback and dividend. See the release. Ronald Josey of ThinkEquity was positive about the development in a note to investors but added, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB’ing The Background Everything will be biddable. Perhaps Gourmet Ads, which has been “busy” with its real-time bidding strategy, is proof. The vertical ad network has introduced real-time bidding of its background skins through its private exchange enabled by AppNexus. Read the blog post. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightRoll Teams With Datalogix More babysteps for connected TV as a deal was announced yesterday between BrightRoll and Datalogix, which is using TiVo viewing data from 4.2 million U.S. household set-top box devices for its DLX platform. The release states, “With DLX (Datalogix) TV […]
It has been a year since Sailthru CEO Neil Capel last spoke to AdExchanger, and in that space of time, the company has updated its messaging from an email delivery platform provider that is “evolving email” to one that is “the platform of customer insights and personalized communications.” It follows that as marketers look for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sponsoring Search Ads Facebook is adding search ads to its product mix reports Techcrunch’s Josh Constine. But don’t expect too much from Facebook’s emulation of the Google’s model says Constine, “While these will ‘help’ people discover new apps and content, I don’t see Sponsored […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google & The Agency Google will work with agencies to sell its social media marketing platform services now available through its acquisition of Wildfire. That was the message of yesterday’s press release as Google’s Wildfire “selected Likeable as a preferred channel partner. Likeable, a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu Ads, Direction Big changes are coming to Hulu, and they’re all starting at the top, beginning with the position of CEO Jason Kilar and the relationship to the streaming video site’s big media backers, reports Variety’s Andrew Wallenstein. Citing a three-page memo about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Taking Back The Data Wired looks at the recently-announced Merchant Customer Exchange (see release) that brings together major retailers to create a payment solution of their own and “hoovers” all that valuable customer payment data in the process. Wired’s Marcus Wohlsen writes, “[The Merchant […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lijit Exchange The promise of “brand safety” seems to be a big draw in exchange circles these days, so Federated Media’s supply side ad tech unit Lijit Networks has introduced new inventory packaging capabilities on the Lijit Exchange to capitalize on the trend. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Pitch WSJ gives the feature treatment to Facebook’s courtship of global ad clients. Shayndi Raice notes that at one meeting of its client council, CMOs harangued CEO Mark Zuckerberg: “As the ad types peppered the young chief executive officer with questions, a theme […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing ‘Effectiveness’ Just as comScore is engaging in a patent suit against ad effectiveness companies, AOL’s ad serving subsidiary Adtech is stepping into the fray with its own product designed to measure consumer “visibility” for marketers and agencies. “We are making the length of […]
