AUTHOR ARCHIVE FOR:

Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Podcast

    Podcast: The Product Mindset

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, product veteran Bridget Bidlack tackles big questions: Is ad tech mature? How do creative types tap into programmatic? And is the industry moving fast enough on gender equality? On the maturity of ad tech, the SVP of product at […]

  • Podcast

    Podcast: The New Viacom

    BY //

    Bryson Gordon leads advanced advertising initiatives at Viacom. Catch him at AdExchanger’s upcoming Programmatic IO New York on Oct 15-16. Ahead of its planned merger with CBS, Viacom is scaling up new, more data-driven models for TV advertising. Its Vantage product offers impression guarantees against narrowly defined audience segments. Vantage was the brainchild of Bryson […]

  • Podcast

    Resolving LiveRamp’s Identity, With CEO Scott Howe

    BY //

    You can subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you get your podcasts. LiveRamp is by far the most widely used platform for first-party data onboarding and identity resolution. This week on the podcast, its gregarious CEO Scott Howe talks about the company’s wild ride – from private concern to […]

  • Podcast

    Podcast: The Future Of Ad-Supported TV

    BY //

    People love to chatter about subscription services such as Netflix, Apple TV+, Disney+ and HBO Max. But free, ad-supported TV apps are also finding audiences – including Disney-owned Hulu and Viacom-owned Pluto. A similar startup is Tubi, a streaming service founded in 2014 that offers a huge library of movies and TV for free. This […]

  • Podcast

    Podcast: Complex Numbers

    BY //

    This week on the podcast, a rare specimen: the fast-growing, diversified media business. Complex Networks’ portfolio of brands includes its flagship Complex, sneaker-themed Sole Collector and foodie site First We Feast. It creates YouTube hit Hot Ones, in which celebs answer questions while eating hot wings, along with other shows. Revenue springs from many sources […]

  • Ad Exchange News

    Podcast: Data Science Meets TV Advertising

    BY //

    “The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree? Advertising is an afterthought in the rapidly expanding SVOD arena, where consumers pay $5 or $9 or $15 a month to binge on shows with nary an ad break. As […]

  • Podcast

    Podcast Industry Is Reliving The Early Days Of Digital

    BY //

    Does this sound familiar? A publisher ad network invests in technology to support more automated, data-driven advertising. Over time, platform revenue supersedes traditional ad sales. Eventually the business pivots hard to tech. It’s a story that played out numerous times in digital advertising over the years, at companies like AOL, Collective and Conversant. Now the […]

  • Podcast

    IBM iX Wants Blockchain To Work For Brands

    BY //

    While brands aren’t exactly climbing over each other to adopt blockchain, persistent pain in the marketing supply chain means the technology will eventually have its day, according to IBM iX Executive Partner Babs Rangaiah. “This was built to solve the kind of issues we’re facing,” Rangaiah says this week on the AdExchanger Talks podcast. “It’s […]

  • Podcast

    Catching Up With Neustar, 2 Years After It Was Taken Private

    BY //

    Two years ago, Neustar was taken private when Golden Gate Capital acquired it for $2.9 billion. Since then, the company has focused its marketing industry offering around three areas: marketing analytics, first-party data services and identity resolution. Many of these capabilities were brought into Neustar through acquisitions of companies like MarketShare, TRUSTID, Aggregate Knowledge and […]

  • Ad Exchange News

    Comic: Land Of The Giants

    BY //

    A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

  • Podcast

    Is It Time To Reward Users For Sharing Their Identity?

    BY //

    The cookie-based identity regime that fueled the first 25 years of the digital advertising is dying. What will replace it? David Moore, ad tech veteran and CEO of fledgling startup BritePool, says he has an answer. Moore is one of a handful of early ad tech entrepreneurs who are still actively building companies today. As […]

  • Podcast

    Can Big Companies Grow Like Startups?

    BY //

    This week on AdExchanger Talks, David Kidder, four-time founder and bestselling author, talks about his current project helping scaled companies ignite growth using the tools of VC and entrepreneurship. His work in this area has led to a new company, Bionic, as well as a book, titled “New to Big.” In Kidder’s words, “Bionic is […]

  • Podcast

    Darren Glatt: Avoiding ‘Zombies’ When Investing In Ad Tech

    BY //

    This week on the AdExchanger Talks podcast, we’re pleased to talk with Darren Glatt, a seasoned investor and MediaMath board member. Glatt is the guy who led Searchlight Capital’s $225 million investment in MediaMath, which closed almost exactly a year ago. He shares his point of view on the current state of play in ad […]

  • Podcast

    Podcast: Nationwide’s Programmatic Story

    BY //

    Nationwide brought programmatic in-house early in 2018, going all in with Google’s demand-side platform. This week on the podcast, head of programmatic Jamie Byrum tells the inside story of how the decision was made and what he learned along the way. According to Byrum, the process began with the ANA’s 2017 media transparency report. Leadership […]

  • Podcast

    Podcast: The Rise Of B2B

    BY //

    The B2B marketing discipline, worth some $120 billion in annual spending, is in flux. Brands like Microsoft, John Deere, HP, GE and Adobe have migrated from a one-size-fits-all approach to one that is far more targeted. This week on the podcast, we cover the impact of new methodologies, technologies and data on enterprise marketing, with […]

  • Comic

    Comic: Brand Protection Factor (BPF)

    BY //

    A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

  • Podcast

    Podcast: How Accenture Interactive Gate-Crashed The Agency Business

    BY //

    If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at Omnicom. She left in 2018 […]

  • PODCAST: AdExchanger Talks

    Podcast: The Ratings Game

    BY //

    This week’s podcast guest is Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement. She will give a related presentation, titled “The Next Wave Of TV Measurement,” at AdExchanger’s upcoming Programmatic IO New York conference.   In this episode, Clarke discusses the measurement crisis created by the old TV ratings system’s […]

  • Ad Exchange News

    Podcast: Where’s The Growth?

    BY //

    This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors. He will give a related presentation at AdExchanger’s Programmatic IO conference in New York, Oct. 15-16. MSG, as he is known to many, listens to all […]

  • Podcast

    Podcast: Tru Optik CEO Andre Swanston

    BY //

    When Andre Swanston, CEO of Tru Optik, gave up his career as a nightclub owner and financial adviser to found an ad tech company, his mother cried. Raised in the Bronx by parents who migrated to the United States from Saint Kitts in the Caribbean, Swanston advised investing clients at Ameriprise and JP Morgan Chase, […]

  • Podcast

    Podcast: Dishing With Mr. Cannes, Michael Kassan

    BY //

    Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended […]

  • Podcast

    Podcast: Is Programmatic Good For Publishers?

    BY //

    The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the same year Jeff Zucker, then CEO of NBCU, decried the trade of “analog dollars for digital dimes.” Since then programmatic’s reputation – and its associated revenue value to media companies – has improved dramatically. But […]

  • Podcast

    Podcast: Martin Sorrell

    BY //

    Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks podcast, Sorrell sharply questions decisions made by WPP’s current leadership in the year since he abdicated to start his own holding company, S4 Capital. He suggests WPP brass have executed poorly on a well-intentioned strategy […]

  • Ad Exchange News

    Comic: Netflix Headquarters

    BY //

    A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

  • Platforms

    Podcast: Survival Of The Fittest

    BY //

    Today in the podcast studio, Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business. Criteo was the emblem of the wild growth in programmatic marketing, and remains the second-largest publicly-traded ad tech companies with a valuation of $1.3B. In the five years since Spilman joined to […]

  • Podcast

    Podcast: IPG’s Huge Bet On Acxiom

    BY //

    Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with Publicis Groupe’s follow-up acquisition of Epsilon. This week on the podcast, IPG Chief Data and Technology Officer Arun Kumar comes into the studio for a frank discussion of the deal and the larger trend of […]

  • Comic

    Comic: Compliance Through The Years

    BY //

    A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

  • Podcast

    Podcast: Ad Tech Fan Fic

    BY //

    What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a […]

  • Podcast

    Podcast: Lessons From The Media Trenches

    BY //

    It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo, […]

  • Podcast

    Podcast: Too Much Power

    BY //

    Facebook, Google and Amazon all possess near monopolies in their respective markets. Is there anything wrong with that? The presiding view has been that monopolies don’t matter as long as the consumer is better off, according to Rishad Tobaccowala, chief growth officer at Publicis Groupe. “All of us get these platforms for free,” he says […]

1 2 3 4 5 6 7 8 9 10 11 12 … 27