A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Brand Protection Factor (BPF)
By Zach Rodgers
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Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
TikTok Video For Open Web Publishers? Outbrain Built It.
Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.
Billups Launches Attention Measurement For Out-Of-Home
Billups, a managed services agency that specializes in OOH, is making its attention measurement solution and a related analytics dashboard available for general use.
The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. The court will now take a nearly two-month break before reconvening for closing arguments right before Thanksgiving.
The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
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TikTok Video For Open Web Publishers? Outbrain Built It.
Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.
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Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
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The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. The court will now take a nearly two-month break before reconvening for closing arguments right before Thanksgiving.
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This Platform Will Let Anyone Buy Political Ads
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.
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OPINION: Data-Driven ThinkingBreaking Up Google Could Hurt Small Businesses
Google isn’t perfect. But it offers convenient, cost-effective advertising tools that millions of small businesses use to find customers, grow and succeed. If the DOJ breaks up the company, it will also break those tools.