A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Brand Protection Factor (BPF)
By Zach Rodgers
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AI Is Redefining Premium Content – Which May Not Be A Good Thing
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
PODCAST: The Big Story
Prog AI Live: AI’s Slippery Slop
Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?
The Programmatic Auction Is Changing In Real Time – Here’s How
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
These AI Agents Want To Handle All The Annoying Parts Of Media Buying
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
We Went To Eight Upfronts This Week. Here's What We Learned
Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.
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The Programmatic Auction Is Changing In Real Time – Here’s How
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
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These AI Agents Want To Handle All The Annoying Parts Of Media Buying
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
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Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.
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AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead
Automation has its place, but good marketing still needs “heart and science,” according to JPMorgan Chase’s Melissa Bonnick. Humans aren’t going anywhere.
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Snap Stops Grading Its Own Homework
Snap is trying to combine multiple views of performance with its new attribution product, which unifies Snap data with data from mobile measurement partners.