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Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Social Media

    Facebook Exchange Grows In EMEA And APAC Regions

    BY //

    Facebook’s Exchange is in full swing outside the U.S. Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed the expansion and said Facebook is actively […]

  • Online Advertising

    Quote: The Dutch Cookie Law

    BY //

    “In the Netherlands we have a horrible privacy law. It requires us to ask for explicit consent before we can collect data or use cookies. That’s partly our fault. I think the US ad industry should really take a stand and inform both politicians and consumers.” -Kim Van Der Zande, Chief Strategy Officer of FlxOne, […]

  • Online Advertising

    Taking The Measure Of AppNexus At Its New York Summit

    BY //

    AppNexus can be a tough company to draw a bead on. First, it’s not public and so isn’t required to disclose revenues, profits, or cash on hand. Second, it functions as a marketplace intermediary, sitting between media buyer and seller, and sometimes between other intermediaries. As such it’s not directly measured by the likes of […]

  • Online Advertising

    The Quant Takeover of Election 2012 (Or, What Nate Silver Means For Advertising)

    BY //

    Nate Silver’s perfect forecast of the electoral map outcome in yesterday’s presidential election has created a stir in digital marketing circles almost as much as it has in political and publishing ones — and it’s easy to see why. There’s a comfortable analogy here for the media ecosystem. Just as Silver — via the New York Times’ […]

  • Online Advertising

    Obama Buys More Display Ads Than Romney, And In More Places

    BY //

    Of the presidential contenders, President Obama’s reelection campaign has adopted the more broad-based display ad strategy in the campaign’s final two months. In analysis shared with AdExchanger, analytics firm Moat finds Obama’s campaign placed 10x the volume of display ads that Romney’s did, an estimate that is consistent with FEC data on Obama’s digital ad […]

  • Data

    Snapshot: Sandy's Impact on Weather Sites And Ad Volume

    BY //

    Ad exchanges have been flooded with weather-adjacent display ad inventory this week as people sought out fresh information on Superstorm Sandy — first its onslaught and later its aftermath. But just how big was this weather event from an ad volume standpoint? Pretty huge, according to data provided to AdExchanger by Media6degrees and presented in the […]

  • Data

    All The President's Tags: Stanford's Jonathan Mayer Decries Obama, Romney Data Leaks

    BY //

    The two leading presidential campaigns are exposing website visitor data to third parties via URL and page title information, according to Jonathan Mayer, a privacy advocate and Stanford graduate student. Mayer examined the information made available on the two candidates’ campaign websites, and found “both leak.” What’s more, he says the information visible to third parties […]

  • Ad Exchange News

    Sandy Brings E-Commerce Uptick, And Headaches Too

    BY //

    There’s a demonstrated link between foul weather and e-commerce revenue. Storms bring more shopping activity, higher order volume, and higher value per order.  They also create a data retargeting opportunity, as website visits increase. But when the weather turns from unpleasant to destructive – as it did with “Superstorm” Sandy this week – that link […]

  • Agencies

    iProspect Is a Harvester of Intent, Says Prez Kaminski

    BY //

    Speak the name iProspect and what’s the first thing that comes to mind? If you were around during the first wave of online marketing, the answer is certainly “search.” The agency was one of the first independent search marketing agencies to go global with offices in Europe, Asia, and elsewhere before its 2004 acquisition by […]

  • Agencies

    Holding Co's Say Advertisers Pulled Back in September, And 2013 Looks Rough

    BY //

    Agency holding companies met stronger headwinds last quarter, as clients postponed or cancelled campaigns in Europe and North America. This statement from WPP Group sums up the picture at the three global agency groups that reported Q3 results this week: “Each quarter in 2012 has ratcheted down from a relatively strong first quarter. Provisional forecasts for […]

  • Social Media

    Facebook Strategic PMD GraphEffect Tackles Collaboration Challenge

    BY //

    GraphEffect “has it all” on the Facebook platform. Or almost. The company holds three of Facebook’s four badges (Ads, Pages, Insights) and was recently named one of Facebook’s 12 Strategic Preferred Marketing Developers. But its positioning is unique relative to a number of other marketing platforms playing in the Facebook ecosystem. Through its Shift collaboration […]

  • Online Advertising

    Sambreel Locked Out by Exchanges, SSPs

    BY //

    Last week PaidContent gave us an update on Sambreel Holdings, a fast-growing purveyor of browser plugins and other software that can alter ad space on premium websites. Some of Sambreel’s products work by displacing ad positions on sites like About.com, Google.com, NYTimes.com and other publishers, and then inserting new ads that Sambreel sells through its […]

  • Online Advertising

    IDC: RTB Spend to Grow 59% Annually Through 2016

    BY //

    Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years, according to IDC. Global spending on real-time bidded display ads in 2016 will be $13.9 billion, the researcher estimates in a white paper out […]

  • Social Media

    Salesforce on Paid Media Ambitions: 'Where Facebook Goes, We Go'

    BY //

    Today at Salesforce’s Cloudforce conference in New York, CEO Marc Benioff said CMOs are like “fighter pilots without a cockpit” when it comes to social campaign management. “They’re going to want all the analytics, the ability to listen, place media, test media, run A/B tests,” he said in response to an AdExchanger question. “They’re going […]

  • Online Advertising

    Viewpoints: If Not 'Ad Tech' Then What?

    BY //

    Digital marketing has expanded well beyond the realm of paid media, yet the old label “ad tech” persists as a blanket descriptor of this maturing industry. Are we good with this? We asked a handful of execs to answer the question: If the phrase “ad tech” did not exist, what would you call the space […]

  • Social Media

    Facebook Taps Firms to Measure New Ads for Mobile Apps

    BY //

    Earlier this week Facebook launched a new ad format geared to app developers, called Mobile App Install Ads (AdExchanger story). Its entry has the potential to disrupt the current field of companies that have sprouted up to drive app installs — including mobile ad networks and companies that incentivize downloads. But first it has to […]

  • Mobile

    Placecast Brings Mobile and Local Knowledge to Card-Linked Offers Space

    BY //

    Location-based marketing player Placecast has taken the wraps off a new card-linked offers program geared to credit card companies and retailers. With the program, called Card-Linked ShopAlerts, Placecast will compete with FreeMonee Network, Linkable Networks, and Cartera Commerce among other vendors. But it claims to have a leg up when it comes to analytics, since […]

  • Social Media

    Facebook Goes Wide With Mobile Ads for App Developers

    BY //

    Facebook has expanded a test of mobile ads for app developers who are looking to drive installs, a bright spot in the paid mobile media landscape. The beta program was announced in August, with a select group of developers including Kabam, Fab, TinyCo and Big Fish. As of today any developer can sign up to […]

  • Mobile

    Telenav, Owner of Scout.me, Buys Hyperlocal Ad Platform ThinkNear

    BY //

    Navigation and mapping specialist Telenav has acquired ThinkNear (AdExchanger Q&A) just five months after the hyperlocal ads company launched. The $22.5 million deal ($18.5 million cash plus options) may come as good news to other mobile-local ad startups, suggesting strong demand and potential fits with companies in the fast-changing GPS and mapping arena. Telenav owns […]

  • Analytics

    New Challenge for Marketers: Preventing Non-Viewable Ads From Getting Credit

    BY //

    Ask a random digital ad buyer how she feels about the shift to a Viewable Impression standard and you’re likely to get an upbeat response. But she may not realize the efficiency and cost savings that come from buying only in-view ads can mask a significant problem on the reporting side. The issue is this: […]

  • AdExchanger
    Ad Exchange News

    Global DSP Sociomantic Labs Tames RTB for E-Commerce Marketers

    BY //

    Berlin-based Sociomantic Labs hit the U.S. in a big way last month with the hire of Jason Kelly, Admeld’s former chief revenue officer, as its new CEO (AdExchanger story). The company positions itself as a “performance DSP” with an e-commerce focus, competing with the likes of Criteo and traditional demand side platforms. It has global […]

  • Advertiser

    At ANA Conference, Brands Speed Up Their Thinking

    BY //

    As often happens with ad industry events, the ANA’s Masters of Marketing conference in Orlando has a front channel and a back channel. On the front channel, speakers are tackling big creative and consumer themes like the rise of cause marketing, “social by design,” and brands as content creators. On the back channel digitally focused attendees […]

  • Ad Exchange News

    Ari Bluman Seeks Data, Media Efficiencies in New Role at GroupM

    BY //

    Ari Bluman was an important figure in the evolution of 24/7 Media, and later after its sale to WPP, in the formation of the holding company’s aggressive ad technology strategy. He recently left 24/7 Media to join WPP’s GroupM as Chief Digital Investment Officer, a newly created role. AdExchanger spoke with him about the new […]

  • Ad Exchange News

    Do-Not-Track On by Default? 'Do Not Honor' Says DAA

    BY //

    The impasse between industry and privacy advocates over Do-Not-Track browser settings has officially devolved into a game of chicken. This morning the Digital Advertising Alliance (DAA) industry coalition that governs the self-regulatory process issued guidance for members, saying it will not require them to honor DNT signals “fixed by the browser manufacturers.” The move is […]

  • OPINION: Data-Driven Thinking

    Genetics and Advertising – How Far Does It Go?

    BY //

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, COO of ChoiceStream. Massive amounts of data, combined with state-of-the-art computing power, has allowed for one of the most interesting and direct ties between digital advertising and […]

  • Agencies

    Advertising Week Ends, Agency Trading Desks Go On

    BY //

    Top dogs from the four dominant agency trading desks took the stage at the BB King Blues Club this morning. They hit on a bunch of topics new and old, including “education” fatigue, incursions made by DSPs, and making audience trading part of the “fabric” of all agencies. We’ll present this one lick-by-lick in honor […]

  • Social Media

    Brand Networks Contends With Adobe on Global Facebook Offering

    BY //

    Since we kicked off our series of Q&As with Facebook Ads API badge holders (scroll down for full list), Facebook’s partner regime has continued to shift. Most recently it created a new class of Preferred Marketing Developers called “Strategic PMDs.” Brand Networks is among the 12 companies promoted to that new program. The company was […]

  • Advertiser

    Mondelez (Formerly Kraft) Widens Intake Valve for Mobile Startups

    BY //

    Snack giant Mondelez (Nabisco, Cadbury, Trident) began trading as a standalone company this week after splitting from Kraft Foods (Oscar Mayer, Maxwell House). CEO Irene Rosenfeld said specialization will let the company focus on expansion, especially in developing markets, per Reuters. That means nailing mobile, since many people in developing economies are skipping PC ownership […]

  • Data

    Think Do Not Track Is Defined? Think Again

    BY //

    There was a time when the Network Advertising Initiative (NAI) was the only self-regulatory game in town. Formed in 1999 to enforce self-imposed rules for online advertising, its visibility has been at a low ebb since heightened attention from the FTC and Congress sparked a new umbrella group, the Digital Advertising Alliance. The NAI is […]

  • OPINION: Data-Driven Thinking

    ‘Do Not Track’ Won’t Kill Online Advertising

    BY //

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Klein, SVP of media services at MediaWhiz, an integrated digital media agency and part of the Hyper Marketing Inc. network. It’s easy to take a prominent stance against […]

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