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Aol Q2 Display Showing Audience Buying Trend; Say Media Announces Vertical Strategy; Bizo And comScore Indexing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Reports Q2 And Display Deets Yesterday, Aol reported its Q2 2011 revenues as the bottom line showed a modest and improved net loss and the top line hit $542 million which came in better than Wall Street expectations of $530 millions. Read the […]
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What's The Biggest Challenge For Search Marketers When It Comes To Display Advertising?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series […]
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Belo And Yahoo! On Local Display; DG Creates Internet Division With MediaMind; From Retargeters With Love
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Squeezing The Local Sales Lemon Is Yahoo! outsourcing part of its display ad sales team? For local display, it may make sense. TV station owner Belo Corporation announced a new partnership with Yahoo! to sell display ads adds across Yahoo! by leveraging Belo’s local […]
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Specific Media Evolves: CEO Tim Vanderhook Looks At Company Strategy And Industry Trends
Tim Vanderhook, CEO of interactive media company Specific Media, spoke recently to AdExchanger.com about everything from his company’s acquisition of MySpace to the effects of the exchange model on his business. AdExchanger.com: What does Specific Media’s acquisition of Myspace say about the evolution of the ad network model? TV: I don’t believe our acquisition of […]
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Yahoo! Exec Levinsohn Seeing Commoditization Of Display; Monetate Gets Millions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Impact In The New York Times, Randall Stross covers the move towards audience buying and how it has negatively affected Yahoo!’s display ad revenue performance. Towards the end of the article, we hear from Yahoo! sales exec Ross Levinsohn who says that […]
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AdExchanger: Audience Data Mining
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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DG Eyes Latin America Digital Ads Throne; Below-The-Fold Works; Getting More Out Of The DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Latam Plans For DG Amit Rahav, vp of MediaMind, tells Latin America-focused trade pub, Portada, that after being acquired by DG, the company’s goals are pretty simple. He says, “Our objective in Latin America is to become the principal provider of advertising management services […]
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comScore VP Hunter Reviews AdXpose Acquisition Details
Yesterday, media measurement firm comScore acquired ad verification firm AdXpose (formerly mPire) for $22 million. Read more. Anne Hunter, VP, Ad Effectiveness at comScore, discussed the acquisition and its implications. AdExchanger.com: This is a relatively small acquisition in terms of dollars. Why not build out versus buy AdXpose? AH: The products available via comScore AdEffx […]
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ValueClick Buys Dotomi: Industry Reaction
On Tuesday, ValueClick announced the acquisition of Dotomi, an online personalized ad retargeting firm, for an impressive $295 million. Read more. AdExchanger.com reached out to several executives in the online ad ecosystem for their thoughts on the deal. Click below or continue scrolling: Michael Katz, CEO, interclick Layton Han, CEO Adara Media Mike Sprouse, CMO, […]
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Another Acquisition: comScore Buys AdXpose; Nielsen GRPs Coming To A Media Plan Near You
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More M&A Momentum Media metrics company comScore announced yesterday the acquisition of AdXpose, one of several ad verification companies in the ad tech ecosystem. Read the release. The acquisition cost of $22 million roughly equals the amount of capital invested in AdXpose, which was […]
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