AdExchanger
Articles By AdExchanger
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PlaceIQ's New Metric For Mobile; OmniMultiChannel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring ‘Walk-Throughs’ PlaceIQ is offering a new metric for mobile ads that’s essentially a real-world equivalent of the online “view-through.” The so-called “Place Visit Rate” is defined thusly: “The ratio of people who viewed mobile ads for a physical retailer and subsequently were observed […]
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OPINION: Data-Driven ThinkingThe Elusive Integrated Campaign: How To Get There
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Parkinson, Chief Digital Officer, Valassis. Today, marketers have a unique opportunity to engage consumers through the integration of print and digital mediums. The marketer who is able to […]
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Commerce Adding Offline To Online; About-Face for Facebook?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commerce Adding Offline To Online J.P. Morgan analyst Doug Anmuth shares his notes about eBay’s recent analyst day. He calls eBay “the next generation of commerce featuring the convergence of online and offline shopping, and significant impact from mobile devices.” More notes (PDF). Jefferies […]
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The Bottle And The Data Genie; Facebook Phone
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Bottle And The Data Genie In a piece on web privacy in the New York Times’ Sunday edition, behavioral economist Alessandro Acquisti from Carnegie Mellon University tells the NYT in a series of anecdotes, studies and statements that consumers don’t undestand whats happening […]
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OPINION: Data-Driven ThinkingOnly The Buy-Side Can Solve Our Fraud Problem
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, Co-founder and CTO at Integral Ad Science. Fraud impacts the entire online advertising industry and costs us millions of dollars each year. While everyone can play a role in […]
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Amazon Buying The Pipes; Acquisitions For The Funnel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Buying The Pipes It’s not ad technology “pipes” but it’s something similar for books. Yesterday, the company announced the acquisition of a social network for book lovers and authors called Goodreads. paidContent’s Laura Hazard Owen writes, “Goodreads is (…) likely to be less […]
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Finally, The Year Of Mobile! Nope, You Missed It.
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, SVP, Digital Ad Sales at The Weather Company. Are you still waiting for the year of mobile? Well, guess what? You missed it. That’s right, I said it – and if you didn’t know […]
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Walmart's Addressable Product Line; Attributing Big Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable Products During a media day presentation earlier this week at Walmart’s eCommerce outpost in California, Neil Ashe, president and CEO of Walmart Global eCommerce, told reporters, “We aim to connect every product in the world with every customer, and let them decide how […]
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OPINION: Data-Driven ThinkingBeyond the Firewall: Why Business Intelligence Matters To Advertising
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO at eXelate. Advertisers who fully grasp the interplay between ad tech and Business Intelligence (BI) will maximize customer lifetime value in the accelerating digital world. Here’s why. In […]
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The Value of Mobile; Rolling Home
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Value of Mobile Google, one of the biggest players in mobile ads, takes another shot at persuading marketers to invest in ads for smartphones and tablets with its new “Full Value of Mobile Initiative.” Approximately “three of ten mobile searches result in visiting […]
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