AdExchanger
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OPINION: The Sell SiderThe Barbell Strategy, Revisited
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Two years ago, Tim Armstrong co-opted the expression “barbell strategy” to describe AOL’s approach to balancing programmatic with direct sales. On one side of the barbell […]
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OPINION: Data-Driven ThinkingThe Rise Of The Quants On Madison Avenue
“Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Izenman, chief digital officer at Active International. The programmatic revolution has created a new class of advertiser. They develop strategies based on analyses of large amounts of customer data, […]
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Yahoo Without Alibaba; Native Ad Spending To Increase
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, The Hunted? After spinning off its $39 billion stake in Alibaba, Yahoo can focus on its Internet business. And it may be more approachable to strategic buyers. Once the spinoff is complete, Yahoo’s estimated market value will be less than $10 billion, “a […]
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OPINION: Data-Driven ThinkingWe Need New Standards In TV Ad Measurement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mikael Mathison, commercial product manager at Videoplaza, an Ooyala company. The video and TV landscape is in flux. With a plethora of video streaming devices and emerging streaming services, TV […]
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AOL Gets In With Agencies; Facebook Wants To Get Real-Time
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agencies On Board With Armstrong Though Google hasn’t been keen on making music with agencies, AOL seems to be hitting the right notes. As AOL repositions as an ad tech and media company, a handful of agency execs tell Digiday they’re swayed by the […]
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Viewability Deep Dive; Pinterest Ads On The Home Feed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability Battleground The Wall Street Journal’s Mike Shields takes a deep dive on viewability and finds rancor. Publishers are upset about lost revenue, vendors want new methods of bidding with viewability metrics and advertisers are demanding make-goods on their investments. “The industry needs to […]
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Validating Snapchat; Malware Strikes YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat: Where’s The Data Snapchat is still a product in search of a revenue model, Digitas LBi UK CEO Scott Ross told The Drum. “It’s very, very difficult for advertisers and marketers to get the metrics they need to validate their campaigns and media […]
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OPINION: Data-Driven ThinkingIlliquid Media Markets Leave Industry Flying Blind
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Markets and exchanges are now an everyday part of life in the media industry. Like all businesses, they seek to […]
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AOL Streamlines; Marissa Mayer On Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reorgs For A Programmatic Future AOL is close to a big restructuring that will impact sales teams serving the company’s sprawling media brands and ad platforms. Re/code reports the changes “will mean the collapsing of several sales teams into one, moving specialized ad […]
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OPINION: Data-Driven ThinkingEnchanted Objects: A Boon For Consumers and Marketers Alike?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, president at Netmining. Last summer, Ditto Labs CEO David Rose appeared on “The Daily Show” to discuss his book “Enchanted Objects,” a term he uses to describe products that […]
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