Mikael Mathison

  • We Need New Standards In TV Ad Measurement

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mikael Mathison, commercial product manager at Videoplaza, an Ooyala company.  The video and TV landscape is in flux. With a plethora of video streaming devices and emerging streaming services, TV […]