AdExchanger
Articles By AdExchanger
-
Snap Democratizes Ad API; AT&T Never Came Back To YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapocracy Snap is opening its marketing API to all developers. Previously the API was only open to a handful of certified partners, but now brands, agencies and ad tech companies who want to buy on Snapchat can do so without licensing a third party. […]
-
Snap Parts With Sales Chief; Facebook Youth In Decline?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snaplash Snap sales VP Jeff Lucas, formerly Viacom’s ad sales chief, has left the building, Cheddar reports. Snap had a nice stock bounce, too, after it beat Q4 revenue projections, but the company’s next phase of potential growth will largely be in new hands. […]
-
TV Measurement Is A Chaotic Mess; First Price Auctions Comes With Risks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gold Mine Of Information People are watching more television, but less measurably. “We know the audience is there,” GroupM US managing director Ed Gaffney tells Mike Shields for a Business Insider on the chaotic state of TV measurement. “TV is not dying, it’s evolving. […]
-
OPINION: The Sell SiderThe Real Story Behind Chrome’s Ad Blocker
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ryan Pauley, general manager at Concert and vice president of revenue operations at Vox Media. Certain corners of the advertising world discuss Feb. 15 with the kind of panic you might associate with the […]
-
CPGs Make Data Inroads; Agency Jobs In Decline?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPGs Make Data Inroads CPG brands like P&G and Clorox are starting to crack the code on digital spending, according to a report from L2. CPGs are getting smarter about using data-rich channels like search, where they can capture intent. By bidding on cheaper […]
-
OPINION: On TV & VideoForget Demographics. TV Advertisers Must Focus On The ‘Persuadables’
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joan FitzGerald, founder at Data ImpacX. Major media companies are taking new steps to include sales response performance metrics in their commitments to advertisers. But, TV ad sellers: beware. Most research on sales response […]
-
Facebook Copies Snapchat Again; YouTube Admits Filter-Bubble Problem
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sincerest Form Of Flattery Facebook appears to be testing another Snapchat product clone, this time of Snap Maps, a mapping feature allowing users to view and share Stories posts based on location. Earlier this month, Instagram also added a carousel format tripling the […]
-
Google Called Out Over Fraud Refund Practices; Nielsen's Plan To Track Product Placements
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Fraud Refunds The ad management company AdTrader published a Medium post encouraging advertisers to join its class-action lawsuit against Google. Back in December, AdTrader sued Google over almost $500,000 in publisher ad revenue it says the ad platform giant improperly seized. The company […]
-
Instant Karma For Instant Articles?; More Browsers Hop On The Ad Blocker Bandwagon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In An Instant More than half of Facebook’s 72 original Instant Articles publisher partners are no longer using the platform’s fast-loading mobile article format, according to the Columbia Journalism Review. After analyzing 2,308 links posted to publishers’ pages during one day last month, […]
-
Amazon Keeps Alexa Quiet; Telstra Writes Off Its Ooyala Investment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pitch-Perfect How did Amazon make sure that the tens of millions of Alexa-enabled devices in living rooms around the country didn’t activate during its Super Bowl ad featuring Alexa? It turns out, Amazon has been working on ways to keep Alexa from being activated […]
-
OPINION: The Sell SiderA Publisher’s Paywall Strategy Is About More Than The Bottom Line
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic for […]
-
CBS-Viacom Merger Back On The Table; GDPR Versus Marketing Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Media Mega-Mergers? Nearly a decade after their split, CBS and Viacom might be getting back together. According to Reuters, the CBS board has discussed the possibility of reuniting with Viacom, a union that would bring CBS’ broadcast properties together with Nickelodeon, MTV and […]
-
Facebook Engagement Wobbles; Google Fails To Assuage EU Anti-Trust Worriers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off The Grid When Facebook announced it would downplay news and promote friend and family posts in the news feed, it cautioned investors that engagement metrics could slip. But engagement may have been falling before then, reports Bloomberg’s Sarah Frier. Nielsen and comScore said […]
-
OPINION: The Sell SiderIn The GDPR Era, Publishers Also Need A Data Opt-Out
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience […]
-
Apple Metrics Pay Off For Podcasts; Sony Dissatisfied With Alexa Monetization
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Casting For Data In December, Apple began providing podcast producers with iOS listener metrics – the number of people who stayed for a full program and when listeners dropped out. Some observers at the time were concerned podcasters would rue the day they asked […]
-
Rob Norman Takes The Long View; Ugly Headlines Unlikely To Harm Duopoly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rob’s-Eye View Rob Norman, who retired as GroupM chief digital officer last November, spoke with The New York Times about his expectations for media and advertising in the next decade. Despite the hype and the reality of duopoly dominance, Norman isn’t betting against an […]
-
OPINION: On TV & VideoGrading YouTube’s Latest Brand-Safety Safeguards
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dominique Netto, head of client services at [m]PLATFORM – GroupM. After the brand-safety sagas of 2017, Alphabet appears to be using some of that $27.7 billion Q3 revenue to further develop brand safety across YouTube. There […]
-
Sir Martin In Davos; Amazon's Ad Business In Context
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiss Cheddar Of the $50 billion or so WPP spent on media in the past year, about $5 billion went to Google and $2 billion to Facebook, according to CEO Martin Sorrell, speaking to Fox Business Network at the World Economic Forum in Davos, […]
-
OPINION: On TV & VideoTargeting, Fraud, Viewability And Completed Views Will Shape The Next Generation Of TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Telaria. In my last column, a little more than a year ago, I outlined the philosophical differences between programmatic TV and digital video buyers. While both […]
-
Programmatic Grows In China; No More Noto At Twitter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up To BAT The programmatic market in China grew roughly 49% to $16.7 billion in 2017, according to new figures released by eMarketer. Almost 80% of programmatic spend in China went to mobile. Programmatic’s share of display spend in China is 60%, which still […]
-
Facebook Algo Change Could Boost Ad Revenue; Toy Makers Look To Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Less Is More Facebook’s recent algo change could lure TV dollars if it reduces the amount of publisher video content in the news feed. If pubs spend less on Facebook traffic, it “could lead to less inventory and push advertisers towards the more […]
-
The Economist Sees A Digital Ad Bubble; Safeguard Scientifics May Sell MediaMath Stake
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Bubble? Investors have overestimated the growth potential of digital advertising, claims The Economist. Valuations are sky-high for Google and Facebook, which generate their revenue from ads, while mega-mergers like Comcast-NBCUniversal and AT&T-Time Warner’s pending deal are justified in part on the basis of […]
-
OPINION: The Sell SiderPublishers, It’s Time For A Permanent Programmatic Sales Strategy
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, founder and chief product officer at STAQ. Publishers need to change the way they approach their programmatic ad sales business. Many publishers have not yet put in place the right planning, operations […]
-
Assembly To Show Inventory Costs; Snap Updates App Install Units
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. See To Believe It’s been two years since the ANA and K2 released a damning report on programmatic buying practices, and media agencies are still suffering a trust fallout. Assembly, owned by MDC Partners, has agreed to pay for clients to use a tool […]
-
Pubs Seek Alternatives To Facebook Referrals; PE Firm Diversis Capital Buys Marketron
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. PE Strikes Again Private equity firm Diversis Capital has scooped up Marketron, a revenue and marketing software provider used mostly by television and radio stations. “We are excited to see Marketron’s commitment to growing new technologies as well as developing unique opportunities that are […]
-
IBM's Programmatic Pitch; The Uses Of Loyalty Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Blue Bet IBM hopes marketer interest in AI and blockchain technologies will help it seize programmatic market share. “Programmatic is a relatively dumb system – it doesn’t learn,” IBM CMO Michelle Peluso tells Digiday. Raw audience targeting is being outperformed by AI programs […]
-
OPINION: On TV & VideoIs TV A New Source Of Evergreen Installs For Mobile Apps?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alex Betancur, co-founder at Lucktastic. As we move into a new year, app marketing will continue to evolve with many companies shifting to and relying on a return-on-advertising-spend model. What this really means is […]
-
Retailers Bid For Boxed; Disney's Board Sheds Facebook And Twitter Execs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. By The Board Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey will not return to Disney’s board this year because “it has become increasingly difficult for them to avoid conflicts,” Disney said in a statement. Sandberg had been on the board since 2010, […]
-
OPINION: The Sell SiderThe ‘Publisher-As-Platform’ Era
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. With Facebook and Google taking two-thirds of every digital dollar, publishers have had to grow, maintain scale and accelerate innovation to stay […]
-
Facebook's News Feed Changes Again; AT&T-Time Warner On The Boil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Changes “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” Facebook CEO Mark Zuckerberg wrote in a Facebook post […]