AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Data

    Experian Builds A New Link In Data Chain

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    Experian Marketing Services introduced a persistent identification service into its Marketing Suite product line on Wednesday. The OmniView service is designed to combine marketer-owned login identities into a single, core identifier. It combines the company’s various linkage solutions (i.e., connecting email addresses with in-store shoppers) and also includes data cleansing and the ability to strengthen first-party data […]

  • Online Advertising

    Fraud-day With Telemetry: “Automating Ad Fraud Detection Is Dangerous”

    BY //

    Ad-serving and verification company Telemetry isn’t in favor of automating the ad fraud detection process. The problem, said Geo Carncross, the company’s global VP of engineering, is that detection sensors can be fooled into thinking fraudulent impressions are real and, consequently, advertisers will start optimizing for fraud instead of for real ad performance. Telemetry’s fraud […]

  • Online Advertising

    Programmatic I/O: The Buy And Sell Sides Share Responsibility In Fraud Fight

    BY //

    How bad a problem is online ad fraud, and how should the buy and sell sides divvy the responsibility to combat it? This question formed the crux of the panel “New Methods For Defeating Fraud In The Programmatic Era,” moderated by WPP’s Team Detroit chief digital officer, Kurt Unkel, at Wednesday’s Programmatic I/O conference in New […]

  • Platforms

    For Old-School Epsilon, Conversant ​Buy Will Bring Tech And New Channels

    BY //

    Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst and founder at Constellation Research, described the intent to acquire as “the right move” to make Epsilon “a legit…tech company.” On a first gloss that seems like a pivot. Epsilon […]

  • Platforms

    Alliance Data Buys Epsilon a $2.3B Present: Conversant

    BY //

    Wondering about Conversant’s future? Wonder no more, as the ad network turned ad tech company will be acquired by Alliance Data for $2.3 billion in cash and stock. Conversant (formerly known as ValueClick/Dotomi) will be folded into Alliance’s marketing services division Epsilon. Alliance hopes to close the deal by the end of the year. From the release: […]

  • Agencies

    Hearst’s ICrossing Brings Kenshoo Into The Fold – But Don’t Say It’s Giving Up On Its Own Tech

    BY //

    ICrossing, a digital marketing agency owned by publishing giant Hearst, unveiled Wednesday the beginning phases of a long-term partnership with marketing software provider Kenshoo. ICrossing will integrate its Connected Marketing Platform (CMP) with Kenshoo’s tools that automate and add intelligence to bids in paid search campaigns. The ability to automate campaign functions is a key […]

  • Social Media

    What Are Pinterest's Marketing Interests?

    BY //

    Pinterest is one of those up-and-comers in the world of social advertising. The image-based social network doesn’t divulge audience numbers, but comScore pegs it at around 60 million monthly active users (MAUs). Of course, that’s not quite the volume of Twitter’s 271 million MAUs or Facebook’s 1.3 billion, but it’s still nothing to sneeze at, especially as […]

  • Platforms

    Marin Software And Yandex Hope Hook-Up Opens New Markets

    BY //

    Ad management platform Marin Software has partnered with Yandex to let its clients automate and manage paid search campaigns on the Russian search engine giant. Basically, if those clients have similar advertising campaigns running on other search engines, they can clone those campaigns and pop them into Yandex. “We have more global clients looking to leverage the campaigns, […]

  • Online Advertising

    Accordant Media Tries To Simplify Programmatic With Consolidated Offering

    BY //

    Independent trading desk Accordant Media uncorked on Friday a consolidated offering called Audience Targeting System (ATS) designed to make programmatic trading more accessible to direct market clients and prospects. The goal, according to company CEO and co-founder Art Muldoon, is to demystify the world of programmatic trading. To do this, Accordant consolidated four components it […]

  • Platforms

    Hear This: Triton Digital Rolls Out Supply-Side Audio Platform, Readies For Demand Side

    BY //

    Triton Digital, which builds ad tech for digital and broadcast radio, unveiled its supply-side offering, Triton Advertising Platform (Tap), available in two flavors: one for traditional broadcasters and an on-demand offering for Internet-based radio stations. Over the next 18 months, Triton is going to onboard its roughly 6,000 stations in the US, EMEA, LATAM and […]

  • Agencies

    Bridging What's POSSIBLE Between Media And Creative

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    You could be forgiven for not thinking of WPP Group-owned agency POSSIBLE as a media agency. It’s not, of course – certainly not compared to the dedicated media advertising shops beneath WPP’s GroupM umbrella. But POSSIBLE does have an in-house media practice. “We have many clients for which we provide comprehensive media services, but we […]

  • Ad Exchange News

    Live Nation Entertainment's Programmatic Opener: Custom Audiences

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    When Live Nation Entertainment appointed Xaxis alum Mike Finnegan as its first ever VP of programmatic and product innovation – a role he assumed Monday – it did so with the intention of using its first-party data to build bespoke audiences for advertisers. Formed in 2010 when events promoter Live Nation merged with ticket sales […]

  • Analytics

    Entrenched Among Mobile Exchanges, Metamarkets Sets Its Sights On Agency Trading Desks

    BY //

    Metamarkets founder and CEO Mike Driscoll is wary of describing his company’s technology as a “Bloomberg Terminal” for online advertising. Though it’s a shorthand used by Khosla Ventures, a Metamarkets investor, Driscoll steps cautiously around it. “It’s not our place to analogize our products and services,” he said. “It’s a seductive metaphor, but it was […]

  • Data

    Will The Ad Industry Share Its Data? AdFin Hopes So

    BY //

    “A Bloomberg Terminal for online media.” We’ve heard that description from companies like Metamarkets and AdFin, but what exactly does that entail? At the highest level, it’s a dashboard presenting a single view of inventory prices across numerous sources – a tool to enable media buyers to make better buying decisions, analogous to the famous contraption used […]

  • Investment

    Sizmek Posts Not-So-Sizable Q2, Buffs Up On Mobile With Aerify Media Acquisition

    BY //

    Sizmek’s Q2 2014 revenues disappointed, with a meek 7% YoY increase to $44 million. In addition, the company said it had acquired Aerify Media for $6.25 million in cash (not reflected in Q2 revenue). First, the revenues: Despite double-digit growth in LATAM and EMEA, Sizmek struggled due to what CEO Neil Nguyen singled out as “lower-than-expected performance […]

  • Platforms

    Fraud-day With Integral Ad Science: 'The Way The Industry Measures Performance Online Is Fundamentally Flawed'

    BY //

    This is the second in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker and Telemetry. Read last week’s interview with Videology. When it comes to detecting and preventing ad fraud, Integral Ad Science is the middleman. That is, […]

  • Investment

    Conversant’s Q2 Tries To Focus On The Future, Not So Much The Present

    BY //

    Since Conversant rebranded from ValueClick and redefined itself from an ad network to an ad tech company, the choppy waters it once rode have calmed. But last quarter, CEO John Guiliani warned Q2 2014 wouldn’t be as great, particularly due to the possibility of losing – or getting reduced business from – two of its […]

  • Platforms

    Fraud-day With Videology: “In Video, Clicks Are An Indicator Of Fraud”

    BY //

    This is the first in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker, Telemetry and Integral Ad Science. Videology might not be specialists in ad fraud like White Ops or Integral Ad Science, but preventing and detecting it […]

  • Investment

    Twitter Posts Strong Revenue Growth, Plans To Court Logged-Out Audiences

    BY //

    Despite the troubles Twitter has had maintaining its audience growth rates, particularly in the US, it has consistently reported revenue increases. Its Q2 2014 revenue was no exception: The company hauled in $312 million – a 124% YoY increase. Twitter again beat analyst predictions that the social media company would see revenues of about $282 million. Advertising […]

  • Ecommerce

    The Buy Button Buy-In

    BY //

    What’s the hottest new digital toy? If you’re Facebook and Twitter, it’s the buy button. To recap: Facebook published a blog post explaining its experimentation with a buy button – currently with select small and medium-sized businesses – with which users can purchase goods directly through the Facebook platform. This announcement followed Twitter’s own dalliance with […]

  • Investment

    Marketing Services A Bright Star For Neustar Q2 Amid Contract Black Hole

    BY //

    Communications infrastructure provider Neustar is in the midst of a change, one reflected in the growing importance of its marketing and security services. “We’ve succeeded in pivoting in becoming an information services and analytics company,” said Neustar CEO Lisa Hook during the company’s Q2 2014 earnings call. Neustar reported Q2 2014 results at $237.5 million, […]

  • Ad Exchange News

    Nikesh Arora Out At Google

    BY //

    Nikesh Arora, Google’s SVP and chief business officer, will be leaving the company after a decade, according to the company’s earnings press release. He’ll join Japanese telecommunications and internet company SoftBank, where he’ll be vice chairman of SoftBank Corp. and CEO of SoftBank Internet and Media. Omid Kordestani, a senior adviser to the CEO and one of […]

  • Online Advertising

    Ad Fraudsters Hit Vertical Vulnerabilities

    BY //

    Are you a technology or retail company? If so, you’ve probably got a bigger problem with ad fraud than your CPG or telco counterparts, at least according to Integral Ad Science’s Q2 2014 Industry Report, which includes information from the ad tech companies, exchanges and agencies it works with. So why are verticals like technology […]

  • Digital TV and Video

    Yahoo Gets Video Distribution With Rayv; Is A Video Ad Platform Next?

    BY //

    Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company focused on high-quality video. In a post on Yahoo-owned Tumblr, Yahoo’s VP of cloud platform and services, P.P.S. Narayan, described how the deal is meant to enhance Yahoo’s “underlying technology […]

  • Analytics

    Analytics Firm AdFin Changes Leadership

    BY //

    AdFin co-founder Jeanne Houweling has moved on from her position as the digital advertising analytics firm’s CEO for “personal reasons,” a move confirmed by company co-founder and CTO Milosz Tansky. Tansky, who’s operating as interim CEO, said Houweling will continue her involvement with AdFin on the advisory board. “Outside of that we’re just as focused […]

  • Digital TV and Video

    Iframing The VAST Problem Of Video Viewability

    BY //

    Remember the scene in the movie “Kill Bill, Vol. 2“ where the vengeful heroine, the Bride, is buried alive in a coffin and has to pound her way out with her bare fists? That’s your video ad. It’s essentially trapped in a box and buried in the publisher’s web page, and whether it can get out […]

  • Digital TV and Video

    If A Video Ad Plays And No One Hears It, Does It Make An Impression?

    BY //

    Missing in the Media Rating Council’s (MRC) definition of in-browser video viewability (50% in view, playing for two consecutive seconds) is any stipulation around audibility. This isn’t an oversight – the MRC chose not to institute an audibility requirement because the technology doesn’t exist to determine muting in all instances, said David Gunzerath, SVP and […]

  • Advertiser

    Living In Levi's: CMO Jennifer Sey's Focus On ROI, Efficiency And Stature

    BY //

    In two weeks, Levi Strauss & Co. will launch a campaign focusing on a broader, more inclusive brand direction – one that also ties its messaging closer to its line of jeans and apparel. As such, Levi’s is retiring the “Go forth” tagline it’s used since 2009 in favor of the more product-centric “Live in […]

  • Omnichannel

    How AdTruth Adds Truth To Cross-Device Connections

    BY //

    Want to see a marketer rip out her hair? Ask her to begin identifying consumers across devices. It’s not an easy thing to do, but vendors have been building tools to help. When Experian Marketing Services acquired 41st Parameter last October, it also got the latter’s subsidiary, AdTruth. AdTruth’s core product is the AdTruth ID, […]

  • The Video Audience

    Adknowledge Makes Another Video Ad-quisition

    BY //

    Adknowledge has acquired video analytics provider TriVu Media for an undisclosed sum, a move the former hopes will extend its ad targeting capabilities to YouTube advertising. The company is betting the big three sources of video inventory going forward will be native (by which CEO Ben Legg means inventory sold through a transparent network), Facebook […]

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