AUTHOR ARCHIVE FOR:

Rae Paoletta

Rae Paoletta

Senior Editor

Rae Paoletta is a senior editor at AdExchanger, covering advertising in TV and video. She previously served as senior editor at Inverse, where she managed the space science vertical. She was also the space writer at Gizmodo (yes, that was her actual title), and before that, a writer at MTV News. In college (how do you do, fellow NYU kids?), she worked as a production assistant on NBC Nightly News with Brian Williams and later, as a production intern for National Geographic Channel. You can catch her binging The Real Housewives with her two cats, for educational enrichment purposes

Articles By Rae

  • Digital TV and Video

    Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

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    Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience. A4, which launched in April, is an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory. A4’s data, which comes from Altice USA subscribers, allows […]

  • OPINION: On TV & Video

    Roku’s Scott Rosenberg: Inside The Rise Of The Platform Business Powerhouse

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    Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain point, Roku realized it had to do more to innovate and stay relevant in the over-the-top (OTT) battleground for ad dollars. Since then Roku has become an advertising titan. In its Q2 earnings call last […]

  • Digital TV and Video

    SpotX Partners With Dentsu's CCI to Bring Its Tech to Japanese Broadcasters

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    SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in Japan, the company said Monday. Since almost all publishers in Japan work with CCI-affiliated companies to buy ads, the move will give SpotX access to the Japanese market. CCI is a digital-focused subsidiary of Dentsu […]

  • Digital TV and Video

    ComScore and Networks Team Up to Tackle Video’s Measurement Problem

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    ComScore said Tuesday that it has teamed up with GroupM and several TV networks to launch a beta product called comScore Campaign Ratings this fall, which will provide advertisers with deduplicated measurements across all video platforms. The pilot program is designed to be a consolidated metric that can accurately measure across linear, desktop, mobile and […]

  • TV

    NCC Media Hires Digital Vet Bob Ivins As Its First Chief Data Officer

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    As part of a push to adopt a more digital, data-driven mentality, NCC Media hired Bob Ivins as the TV advertising conglomerate’s inaugural chief data officer. NCC Media, which is owned by Comcast, Charter and Cox Communications, started a division in April that focuses on building data-driven products. With Ivins overseeing data products for the […]

  • Digital TV and Video

    With Comcast Out, Disney Gets Fox Assets – And Control Over Hulu

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    Disney is about to get its own happily ever after with Hulu. Comcast has dropped out of its bidding war for most of Fox’s assets, conceding it to Disney. Disney and Fox shareholders are expected to approve the deal on July 27, USA Today reported. Disney will also gain access to Fox’s Star India network […]

  • TV

    Discovery Rediscovers Itself With New Ad Sales Structure

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    Discovery has reorganized its ad sales teams into three new selling bundles, the company said Thursday. In March, the 35-year-old company acquired longtime competitor Scripps Networks Interactive for $14.6 billion. With HGTV, Food Network, Investigation Discovery and 14 other channels under its umbrella, Discovery Inc. wanted to create larger teams with fewer salespeople, according to […]

  • Data

    FTC Says It Can't Penalize Data Rule Breakers

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    Federal Trade Commission members said during a House hearing Wednesday that the FTC does not have the authority to adequately punish companies that misuse consumer data. Several data privacy scandals over the last year and a half prompted the House Energy and Commerce Committee hearing. Equifax’s data breach in 2017, for example, released personal information […]

  • Digital TV and Video

    VideoAmp Acquires a Clean-Up Crew For TV Data

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    Video ad startup VideoAmp said Wednesday it has acquired Boston-based data processor IronGrid and partnered with Vizio’s TV data-selling unit, Inscape. VideoAmp hopes to use IronGrid’s data processing powers and its Inscape partnership to strengthen its privacy-compliant household ID based on TV data. Terms of the IronGrid sale were not disclosed, though the company is […]

  • Digital TV and Video

    Innovid Joins Google Measurement Partners, Makes Plea For VAST

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    Innovid customers will now get to measure their YouTube video ads, thanks to a partnership with Google that was revealed Tuesday. The video advertising platform has joined more than 20 other vendors in the Google Measurement Partners program, an initiative that launched last week to allow outside parties – including comScore, DoubleVerify and Nielsen – to evaluate […]

  • Digital TV and Video

    FreeWheel And Operative Launch Initiative To Bridge The Buying Gap Between Digital And Addressable TV

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    FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy digital and addressable TV inventory in one place. NBCU is the first media brand to sign on. Traditionally, ad sales on linear TV and digital have been very separate processes with very different measurements. Since […]

  • Digital TV and Video

    MRC's Video Measurement Guidelines Address OTT For The First Time

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    The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines, which advises on server-side ad insertion (SSAI) and OTT platforms for the first time. Video vendors struggle to measure ad impressions across OTT since the landscape is vast and convoluted. […]

  • Ad Exchange News

    Roku Lets Publishers Sell Inventory Using Its Audience Data

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    Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku’s. The device’s first-party data also provides behavioral insights – such as what content Roku users search for or how much […]

  • Digital TV and Video

    Tim Conley Named CEO of Extreme Reach

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    Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday. Conley previously served as Extreme Reach’s COO and stepped in to manage the executive team after then-CEO John Roland stepped down in October. Roland had held the position for more than a decade. Transitioning into his new role […]

  • Social Media

    Will Instagram’s IGTV Help Calm Brand Safety Anxieties?

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    Instagram dropped its answer to YouTube on Wednesday, and the timing couldn’t be riper. Ad spending across the top 70 YouTube channels is essentially flat, with only a 0.2% increase this year, according to ad sales intelligence business MediaRadar. Why? Marketers are increasingly worried about their brand reps on YouTube, said MediaRadar CEO and co-founder […]

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