Kimberly Maul
Articles By Kimberly
-
Local Inventory Outperforms Global In APAC Region
As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. “The trends that continued from the previous […]
-
Accuen's Jun Yuan Talks Challenges Of Trading Desks In China
Omnicom Media Group’s trading desk, Accuen, has expanded its reach in the BRIC countries over the past year, and Jun Yuan, head of Accuen China, is navigating the unique challenges of the market. “As an agency, we started our RTB business in China last year, in April,” Yuan told AdExchanger, noting that the team is […]
-
As Programmatic Grows In China, Premium Will Overshadow RTB
As programmatic buying in China continues to pique marketers’ interest, demand-side platforms working in the country are growing in revenue and importance. Internet market research firm iResearch recently released an excerpt of its China DSP Market Trends Report 2013, including the market size of DSP display advertising in China, or the amount of ad spend […]
-
iPinYou Navigates Challenges Of Being A DSP In China
Programmatic buying and RTB in China is a unique market — with publishers controlling a lot of the space — but iPinYou, a local DSP, has had success, even introducing video and mobile DSPs over the past year. Grace Huang, its CEO and co-founder, said about 70% of the company’s clients are Fortune 500 companies. Huang spoke […]
-
BRIC Report, Part 4: In China, Publishers Rule The Roost
This report concludes our series on programmatic buying in the BRIC countries. Read the earlier pieces on Brazil, Russia and India. Tencent. Baidu. TaoBao. These websites are some of the most popular portals in China and, combined, made more than 42.8 billion yuan in advertising revenue in 2012 (approximately $7 billion), according to data from iResearch. This is not […]
-
RTB Impressions And Inventory Diversify In APAC Region
Programmatic buying and RTB in the Asia-Pacific region continues to grow, with impressions over the past year spreading out across different countries and inventory from a wider variety of publishers hitting the market. A new Real Time Media Insights report from Brandscreen, an ad-tech company that provides DSP and trading-desk services in the APAC region, […]
-
August RTB Data: Fantasy Sports Segment Sees Higher Prices
Now that fall is here, interest segments such as back-to-school, traveling, and fantasy football are on the top of people’s minds—and many are on the radar of programmatic buyers, according to data from ChoiceStream. The company, which provides programmatic media buying, looked at the average price of RTB inventory for August 2013, and compared the […]
-
As India's Online Market Matures, RTB And Programmatic Enter The Equation
This story continues our series on programmatic media in the BRIC countries (Brazil, Russia, India, China). Check out our earlier pieces on Brazil and Russia. The final installation, on China, will publish in the coming weeks. India’s growing Internet population would seem to make it a prime market for RTB and programmatic buying. But the […]
-
Are CMOs To Blame In The CIO-CMO Disconnect?
Much has been made of the need for marketing and IT to forge closer ties. But a new study from Accenture finds only 10% of executives feel the collaboration is going well. And according to the report “The CMO-CIO Disconnect,” marketers may be to blame. Accenture surveyed more than 400 senior marketing professionals and 250 IT […]
-
Website Promotion And In-App Ads Best For Mobile App Downloads
There’s no doubt that every new smartphone app is up against some tough competition—whether it’s competing against thousands of other apps or vying for attention once it’s been downloaded. When it comes to marketing mobile phone apps, certain strategies, like in-app advertising, generally encourage more app downloads, according to new data from mobile media company […]
-
Top CPM Category a Mystery to 75% of Advertisers
In the fight for more transparency in the online advertising world, new data released last week shows how advertisers still do not always know the ins and outs of online display advertising. According to SQAD, a media cost forecasting company, advertisers still understand television advertising more than they do online display ads. At the 2013 […]
-
The Exchange Lab Positions To Grab Cross-Platform RTB Spend
The folks behind the Exchange Lab, including CEO James Aitken and COO Tim Webster, have a long history in ad tech and programmatic buying. Aitken founded Media Brokers in 2001, and both were a part of Atlas before Microsoft bought it through its acquisition of aQuantive. The Exchange Lab, with headquarters in Toronto and London, […]
-
Spotlight on Russia: Major Local Players Lead RTB Market
The online ecosystem is different in Russia. Yandex is the search leader over Google; VK.com (originally VKontakte) and Odnoklassniki.ru are more popular social networks than Facebook. But when it comes to programmatic buying, the country looks similar to the US RTB circa 2011, thanks in part to the participation of Russia’s major internet players. The […]
-
eMarketer: Amazon Ad Revenues To Reach $835 Million This Year
Worldwide advertising revenue for Amazon will reach more than $800 million in 2013, as the company leverages its rich customer data and deals with the challenges of mobile advertising, according to a new forecast from eMarketer. “We’ve been looking at Amazon as a business for a while now, and at this point we felt there […]
-
Chegg Uses Data To Connect College Students With Brands
Chegg.com launched in 2007 as a website for college students to buy and sell used textbooks. In the past couple of years, Chegg has evolved into a community platform with a range of data on an elusive market: high school and college students. Elizabeth Harz, Chegg’s VP of business development, says, “There are a number […]
-
How Smart Analytics Boosted Revenue For A New Web App
Equipment Data Associates (EDA), a division of Randall-Reilly Publishing Co., provides data-driven market intelligence to manufacturers and dealers of large-scale construction and agriculture equipment. So when EDA was planning to relaunch its web application, along with a new pricing structure, it understood the importance of factoring data into the new experience. EDA started working with […]
-
Turn South: DSP Hires MRM Brazil CEO For Sao Paolo Gig
Demand-side platform Turn has hired Fernando Tassinari, former CEO of marketing agency MRM Worldwide Brazil, to lead its Sao Paolo office with the goal of expanding Turn’s presence in the country and throughout South America. “We’ve been working down there with US account managers and sales people for more than a year,” Tassinari said in an […]
-
Gigya Social Logins Provide Permission-Based Social Data For Marketers
Social infrastructure company Gigya allows businesses to connect social elements to their sites, like social logins, and leverage the resulting data. It works with nearly 700 online enterprises, including 48 of the top 100 comScore properties, according to Gigya CEO Patrick Salyer. “Across our platform we touch 1.5 billion consumers,” he says. “Two-thirds of the […]
-
Mass Relevance Leveraging Real-Time Content To Improve Social Ads
Certified Twitter partner Mass Relevance is a “social experience platform,” according to founder and CEO Sam Decker; it works not only with Twitter but also Facebook, Instagram, Google+ and more to incorporate real-time social content into brands’ and advertisers’ owned and paid media strategies. “We started the company working with Twitter primarily, and we signed […]
-
Polk Brings Offline Auto Data To Online Ad Targeting
Automotive data company Polk collects and analyzes data related to registration and title information, new vehicle transactions from all the major manufacturers, and even vehicle financing data. Working with companies like Datalogix, with whom Polk has a years-long partnership, the company is able to bring this offline data into the online world. “Polk has some […]
-
Opera Mediaworks Launches Connected TV Ad Network
Moving beyond smartphones and tablets, Opera Mediaworks introduced AdMarvel, an ad network for internet-connected TVs that brings together an ad exchange, ad serving and ad management functionalities. “A connected TV looks a lot like a tablet computer,” explained Opera Mediaworks CEO Mahi de Silva. “Given our experience in the tablet and smartphone space, as well […]
-
Social Referrals Lag In Driving Conversions, But Pinterest Shows Life
Email and search continue to drive the most referrals to ecommerce sites, according to Q1 2013 data from website optimization company Monetate. But word-of-mouth through social media does influence purchases, despite a lack of last-click attribution for the channel. After analyzing more than 500 million online shopping experiences, the Ecommerce Quarterly report found conversion rates […]
-
Does Joe Lunchpail Care 'What They Know'? A Roundup Of Surveys On Ad Tracking Sentiment
The balance between protecting consumers’ privacy and reaching them with relevant targeted ads is a constant struggle for the online ad industry. And consumers experience a similar tension, according to several surveys published in recent months. After a December 2012 survey of 2,000 customers in the US and UK, Accenture Interactive found that 86% of respondents […]
-
Samsung, Android Dominate Worldwide Mobile Sales
Smartphones – and Apple’s iPhone in particular – may seem ubiquitous in the US (see AdExchanger’s Q1 mobile RTB report). Yet worldwide, Samsung beat out Apple and Android-based smartphone sales in the first quarter 2013, according to Gartner. Gartner found 426 million mobile phones were sold in the first quarter, up 0.7% from Q1 2012. Worldwide smartphone […]
-
How Online Retailer Indochino Does Attribution
Online retailer Indochino uses a variety of digital ad tactics to promote its custom-made men’s suits, including search and email marketing, mobile outreach and retargeting on the Facebook Exchange. Along with attribution software company Convertro, Indochino brings together all these marketing channels and determines what is working and what is most valuable, said Antonio Guzman, […]
-
Q1 Update: Mobile RTB Expands With Tablets, Rich Media And Location
After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchanger’s third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the […]
-
Verve Mobile Boosts Sales Team, Talks Scaling Location
Location-targeting mobile ad company Verve Mobile added several new hires to its sales team, including James Smith as Chief Revenue Officer. Most recently, Smith was CRO for Warner Bros. Entertainment’s Flixster and Rotten Tomatoes properties, and he also previously served as CRO for The Huffington Post and as SVP of key accounts at AOL. “We’re […]
-
Spotlight On Brazil: RTB Gaining Ground In A Diverse Advertising Market
With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country’s preparations for the events, which include readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide stage, and several advertising technology companies have opened offices in Brazil. This […]
-
Placed Insights: McDonald's Was The Most Visited Business in March
Location analytics company Placed is now offering a ranking system for brick-and-mortar retailers, restaurants and other destinations, based on data from its Placed Panels and Placed Affiliate programs. In March 2013, McDonald’s was the top US business based on the number of visitors, while Applebee’s and Sonic Drive-In both saw increases in their rankings compared […]
-
As Facebook Evolves Ad Offerings, CPCs And CPMs Drop
As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site. Facebook strategic PMD Spruce Media highlighted these changes in its “State of Facebook Advertising Q1 2013,” released this week, leading […]