Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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Marvelkids.com And Sanrio Accused Of COPPA Violations; Ad Tech Vendors May Be Liable, Too
Marvelkids.com and Sanrio, two companies that produce popular children’s characters such as the Hulk and Hello Kitty, have been accused of violating privacy laws by collecting personal information from children without giving notice or receiving parental consent. Several advertising companies may also be held liable for knowingly collecting personal information from children, as well. The […]
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Thinknear CEO Talks Hyperlocal Advertising And The Importance Of 'Good' Location Data
Pushing hyperlocal mobile advertisements is becoming increasingly viable for businesses as tech giants like Google, Facebook and Twitter, as well as startups, enter the space. One such hyperlocal ad startup is Thinknear, which was acquired by GPS solutions provider Telenav for $22.5 million last year. AdExchanger spoke with Thinknear CEO Eli Portnoy about the evolution […]
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Email Matching Solutions Promise To Connect Offline And Online Data
Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data. The first was the acquisition of Rapleaf, a provider of email marketing personalization solutions, by email data services provider TowerData. And Facebook announced it was adding a feature within Custom Audiences that links offline […]
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Mobile Apps Firms Kontagent And PlayHaven To Merge Analytics And Marketing Services
Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat this heavily fragmented space, mobile analytics firm Kontagent and mobile monetization platform PlayHaven announced Wednesday that they are pooling their resources by merging. “Creating a top application today involves dozens […]
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Tremor Video Hires Mobclix Engineers Amid Grumblings Of Mobile Insufficiencies
Video advertising platform Tremor Video announced Tuesday that it had hired 10 engineers from the recently shuttered mobile ad exchange Mobclix. The former Mobclix team will work on the development of Tremor’s programmatic buying solutions for brand advertisers. Tremor Video was eager to hire its engineers for their experience in mobile and programmatic solutions, said […]
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The Cross-Platform Patent Race Heats Up While Performance Metrics Standards Lag
Although vendors are rushing to patent cross-channel ad-targeting solutions, this does little to address the lack of industry standards for cross-channel performance metrics. Adelphic announced in early December that it had patented its technology for creating a unique identifier that can be applied to the same individual across multiple digital devices such as smartphones, tablets […]
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Mobile Cookies Aren't Entirely Stale
The belief that cookies don’t work on handhelds or tablets, requiring an alternative tracking mechanism, oversimplifies the complex problem of mobile tracking. While advertisers cannot use third-party cookies to track mobile users the same way they would a desktop user, cookies can indeed be applied to an extent in a mobile environment. And while many […]
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Granular Location Data Provides Opportunity, But Are Marketers Ready To Take Advantage?
Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to fine-tune their messages—but it has also created more complications. Apple, for example, switched on its iBeacon technology on Friday to send customers’ tailored messages depending on their exact location in […]
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Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move to the next step: driving continued app engagement among current users. “We’re spending a lot of money getting users to download our app and it wouldn’t make sense to stop […]
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Nexage CEO Discusses Twitter’s MoPub Acquisition, Mobile RTB Outlook
Mobile advertising exchange Nexage has become one of the largest independent mobile ad exchanges following Twitter’s decision to snap up its competitor, MoPub. As competition in the mobile ad space continues to heat up, it remains to be seen what Nexage’s next steps will be. AdExchanger spoke with Nexage CEO Ernie Cormier about the company’s […]
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No Mobile Cookies? Criteo Defiantly Rolls Out Mobile Web Tracking Solution
French retargeting firm Criteo announced on Tuesday the launch of a mobile Web tracking solution designed to let marketers deliver targeted ads to consumers across mobile browsers. Criteo’s mobile Web solution (the company has said it is still in the process of developing a branded name for the product) allows marketers to serve personalized ads […]
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Gaps Remain In Enterprise Software Companies’ Marketing Stacks
Enterprise software companies are racing to soak up marketers’ budgets by building out their marketing suites with acquisitions, partnerships and new products. Those players include Adobe, Salesforce.com, Oracle and IBM. As the year comes to a close, here’s a snapshot look at these companies’ marketing stacks and some of the gaps that each company has […]
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Do Advertisers Need Cross-Device Ad Targeting Guidelines?
Although the stakes for delivering ads across different devices are rising, marketers still struggle to gauge the effectiveness of cross-device ad targeting platforms, which are largely unregulated. Introducing standards on cross-device ad targeting could potentially make it easier for marketers to implement these technologies, but there are numerous issues that must be addressed before the […]
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Kiip's New Ad Platform Sends Targeted Offers To Users During Mobile 'Moments'
Mobile rewards and advertising platform Kiip is hoping to put a spin on online offers with its new self-serve platform. Tuesday’s launch of the Kiip Self-Serve platform, following a five-month beta period, is intended to enable marketers to serve targeted offers to consumers who complete an activity or other action on a mobile app. The […]
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Maxifier CEO Discusses New Role, Sheds Light On Expansion Plans
Denise Colella joined sell-side pricing and inventory manager Maxifier two years ago and quickly climbed the ranks from CRO to president before taking on the CEO’s role in October. Colella replaced Anthony Katsur, who held the post for less than a year and is now an advisor for the programmatic direct marketplace iSocket and Involved […]
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Socialbakers CEO Talks Social Analytics, Eyes Greater Push Into Ad Tools
As brand marketers demand increasingly sophisticated tools to quantify the value of social media campaigns and improve performance, social analytics provider Socialbakers finds itself reaping the benefits. Headquartered in Prague with offices in New York, London and other cities, Socialbakers’s client roster includes Samsung, LVMH, Discovery and Disney. It acquired two thousand clients within a […]
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LinkedIn Boosts Branding Opportunities With Showcase Pages
LinkedIn delved deeper into marketing with its launch Tuesday of Showcase Pages, through which companies can feature specific products within their branded pages. Designed as an extension of LinkedIn’s Company Pages, users that follow Showcase Pages will receive updates on products, events or other content. “We tell marketers, ‘Yes, we’re a professional network, but people […]
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PlaceIQ Dives Deeper Into Location-Based Ad Targeting With New Tools
While location-based ad delivery was once limited strictly to geofencing, the ability to combine device identifiers, geographic coordinates, and customer history data has added sophistication to location targeting. PlaceIQ is one of the latest companies attempting to introduce more value into location advertising via two product roll-outs last Friday. PIQ Analytics and PreVisit are designed […]
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Vendors Seek Accreditation As MRC's Viewable Impression Advisory Lifts
The Media Rating Council (MRC) is likely to lift its Viewable Impression Advisory early next year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused vendors to scramble to position their solutions in anticipation of a demand spike for measurement tools. Assessing ad viewability has traditionally been […]
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A Wave of DMP Acquisitions Might Be Coming
As marketers and advertisers struggle to access the right data to deliver customer experiences that are timely, relevant, and engaging, a growing number are turning to data management platforms (DMPs) for help. While the specific features vary, a DMP essentially collects data from first- and third-party data sources, and organizes and distributes the information to […]
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Millennial Media Q3: Momentum For New Mobile Ad Exchange
Millennial Media reported Q3 earnings after business close today, including updates on its acquisition of competitor Jumptap, its new mobile ad exchange, and Omni Measurement tools. The mobile ad network’s new exchange product, Millennial Media Exchange (MMX), was created through a partnership with AppNexus. More than two dozen buyers including DSPs, agency trading desks and […]
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IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the technology as it continues to change. The Interactive Advertising Bureau (IAB) gathered executives from Google, CatalystDesk at Condé Nast, and Varick Media Management to hash out these issues with moderator […]
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Yahoo Teams Up With Starcom To Launch Targeted Video Ads
The next time you see a video advertisement on Yahoo, it will most likely be tied to search data and other information that Yahoo has about you through a new partnership with Starcom USA. Yahoo and Starcom have struck a deal to deliver video ads across Yahoo’s properties that are targeted at viewers based on […]
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StartMeApp Gears Up For The World Cup, Eyes Mobile RTB Opportunities In Brazil
Even though it has a long way to go, mobile advertising is gaining traction in Latin America and companies are taking note. One such company is StartMeApp, a 2-year-old mobile ad network based in Argentina that serves ads in Latin America as well as other regions. Dealing mainly in display ads, StartMeApp serves advertisers and […]
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Why Publishers Are Giving The Thumbs Up To DSPs And DMPs
Publishers have increasingly embraced products that provide more insight into their inventory and help them manage their ad operations. Yesterday at a panel discussion moderated by Yieldex CRO Andrew Rutledge at ad:tech New York, executives from Fox News Digital, Viacom, Washington Post Digital and Turner Broadcasting discussed the tools they’re using to better leverage ad […]
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MoPub CEO Jim Payne Talks Twitter, Mobile Trends With Charlie Rose
It’s been a big year for mobile ad exchange MoPub. The 3-year-old company opened new offices in London, Singapore and New York, reached a revenue run rate of $100 million and was acquired by Twitter. In its first New York City conference today, CEO Jim Payne sat down with talk show host Charlie Rose (who […]
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Publishers Clearing House Goes After Mobile Users With Ad Optimization Engine
Sweepstakes giant and direct marketer Publishers Clearing House (PCH) is known for its offline magazine subscriptions and contests but, like many companies, it is making a play for mobile audiences. The Port Washington, NY-based company today launched its new mobile ad optimization engine, called Chrysalis. More than 25% of existing customers and at least half […]
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Q3 Update: Mobile RTB Expands With Tablets, iOS 7 Impacts App Marketing Costs
This year’s third quarter was marked by a lot of activity in the mobile ad space — several startups specializing in ad targeting, optimization, distribution and other services were snapped up, such as MoPub, JumpTap, Ad-X and EveryScreen Media. Marketers also continued to explore programmatic buying in mobile and saw Apple’s new iOS 7 drive […]
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ANA Survey: Half Of Media Budgets Will Be Multiscreen In Three Years
Delivering ads to consumers across multiple screens has become critical for advertisers as more people divide their attention between various devices such as smartphones, tablets and laptops, in addition to watching TV. Marketers are taking note and ramping up multiscreen budgets, according to a new report from the Association of National Advertisers (ANA) and Nielsen. […]
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Sprint’s Pinsight Media+ Explores Native Ad Units
New mobile apps continue to flood the marketplace, making it harder than ever for developers to capture installs and repeat use. Pinsight Media+, a Sprint-owned company that provides mobile advertising services, is betting it can help them stand out as native ad units on Sprint Android devices. Through a partnership with mobile ad network Millennial […]