Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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Kraft Exec: ‘Programmatic Is A Centerpiece For Us’
Kraft knows that consumers are easily distracted. At Forrester’s Forum for Marketing Leaders, Bob Rupczynski, VP of media, data and CRM at Kraft Foods, outlined Kraft’s strategy for leveraging the CPG company’s vast customer data through a data management platform (DMP) and programmatic advertising. “Through our meals, recipes and videos, we have about a billion […]
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Dell Streamlines Marketing Spend Through Attribution
One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at Forrester’s Forum for Marketing Leaders. “Our goal was to understand the optimal ways to reach our customers through all the channels that we […]
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TapSense Goes After Publishers With $10M 'RTB Fund'
Despite the growth of mobile real-time bidding (RTB) platforms, some publishers remain skeptical about the benefits of this technology, as they are fearful of cannibalizing inventory and driving down auction rates. The mobile ad platform TapSense, which offers a private mobile RTB marketplace, is tackling this challenge by making a deal with publishers. “We want […]
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For Facebook, Measuring Across Devices And Apps Is A Huge Focus
Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Graham Mudd, the company’s director of advertising measurement for North America, described aspects of the company’s approach to AdExchanger at the IAB’s Mobile Marketplace conference. “We believe the future of marketing is being able to find specific consumers […]
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Catching RTB Fever: AppFlood And Vserv.Mobi Unveil RTB Ad Exchanges
Like their US counterparts, mobile startups in China and India are urging app developers to embrace mobile real-time bidding (RTB). Two such companies, AppFlood and Vserv.mobi, both launched RTB platforms on Tuesday. China-based mobile ad network AppFlood launched a mobile RTB ad exchange and demand-side platform (DSP) designed to serve publishers and advertisers across the […]
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Netseer CEO Talks Contextual Ad Targeting Trends, New Viewability Tool
Ad-targeting company Netseer is one of the pioneers in contextual ad targeting, but as advertisers changed their focus from placements to audiences, the 8-year-old company knew it had to keep up with the times. Netseer’s products include media-buying services and a contextual links ad network. And this week it launched a viewability solution called the […]
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Jelli And Marketron Team Up On Programmatic Service For Broadcast Radio
Jelli, a programmatic ad platform for radio, and radio ad software provider Marketron are partnering up on an automated supply-side service for radio stations, the companies said Thursday. “Billions of dollars in radio inventory are still being traded in an analog way,” said Marketron CEO Jeff Haley. “We’re taking the innovation that happened on the […]
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Ad Tech Execs Debate The Future Of Twitter And Instagram, Market Consolidation
Are Twitter and Pinterest on their way out and is there room for other social networks? These were among the topics that advertising and marketing executives tackled on a panel discussion on day two of Ad Age’s Digital Conference. The panelists included Bob Lord, CEO of AOL Platforms; Scott Galloway of L2ThinkTank; Kelly Mooney, CEO […]
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Walmart.com’s Brian Monahan On Bridging The Digital-Physical Divide
Walmart.com VP of Marketing Brian Monahan provided a glimpse into the retail giant’s strategy for bridging online and offline commerce Tuesday at Ad Age’s Digital Conference. More than 240 million people in the United States visit Walmart’s stores, clubs, sites and apps on a weekly basis, Monahan said. And as consumers increasingly move across digital […]
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AOL Shuffles Leadership, Reveals Content-Distribution Developments
One week after unveiling AOL Platforms and ONE by AOL, the company on Tuesday solidified its division leadership and rolled out its first series of long-form video content for premium video platform AOL On. Platforms CEO Bob Lord appointed Adap.tv co-founder and CEO Amir Ashkenazi as president of AOL Platforms and Adap.tv president Toby Gabriner […]