Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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Foursquare’s Crowley On Re-Inventing Local Search
Foursquare founder Dennis Crowley wants users to know that the company has moved away from the check-in, its former flagship service. The location-based platform’s future now lies in technology that enables users to do personalized local searches and find their friends on any device. “Our goal is to reinvent local search and local discovery,” said […]
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PubMatic Snaps Up Mocean Mobile
Supply-side platform (SSP) provider PubMatic acquired Mocean Mobile (formerly Mojiva), a mobile ad server, for an undisclosed sum, the companies said on Monday. Mocean Mobile’s ad-serving capabilities and its ad network extend the mobile capabilities PubMatic gained from its 2012 acquisition of mobile development tech startup Mobiprim, according to PubMatic President Kirk McDonald. “We launched […]
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Thinknear Rolls Out Location Score, Highlights Accuracy Issues In Location Marketing
Location-based ad network Thinknear (a division of Telenav) on Monday unveiled its Location Score to help advertisers gauge the accuracy of location data. The Location Score is a 100-point scale (100 being most accurate) that helps marketers understand the quality of location data used in their campaigns. The technology uses Thinknear’s platform to quantify the […]
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PubMatic Joins Forces With xAd On Location-Enabled Inventory
Demand for location-based ad inventory is rising and PubMatic, the supply-side platform (SSP) provider, is one of the latest companies to boost its location-enabled inventory. PubMatic teamed up with location-based ad network xAd to create a programmatic marketplace of location-verified inventory, the companies said Friday. “Location is critical from a mobile standpoint,” said Bob Walczak, […]
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Are Native Ads Different From In-Feed Ads?
As native advertising accelerates, the terminology lags behind. “Native” as a buzzword now encompasses a wide range of solutions – leading to confusion within the industry. One debate is whether in-feed ads (ads inserted in between content) are by default native ads, and whether it should matter. Facebook, Twitter, Yahoo and AOL all offer in-feed ad […]
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Adenda Takes A Shot At Lock Screen Monetization With New Tool
Are lock screens the next billboards? A growing number of vendors say yes. One such company is Canadian startup Adenda, which launched an SDK on Tuesday that allows developers to add rich media notifications, ads and animations to an Android phone’s lock screen. “We are providing (app developers) new opportunities for monetization and user engagement,” […]
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Nativo And TripleLift: Different Philosophies Around Native Advertising
Programmatic and real-time bidding capabilities are quickly emerging as differentiating factors in the native advertising landscape. But as more companies enter the space offering similar features, telling them apart becomes increasingly challenging. Nativo and TripleLift are two such native ad companies that both offer programmatic capabilities. Here’s a snapshot look at how they differ. For […]
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Flurry Beefs Up Mobile Video Offering With Programmatic Capabilities
Mobile analytics and advertising firm Flurry will allow advertisers to buy VAST-enabled (IAB’s Digital Video Ad Serving Template) video ad units programmatically through its network and marketplace. It also unveiled additional features through its SDK designed to give app developers more options to show video ads on their apps. “For the first time, publishers or […]
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What Are The Attributes Of Quality Mobile Inventory?
Valuing mobile ad inventory is challenging as advertisers struggle assessing viewability, attribution and other measurements. To find out how media-buying agencies tackle this problem, AdExchanger asked agencies, “What are the attributes of quality mobile inventory?” Click below or scroll down to read their responses. Jenn Cox, mobility lead at Starcom USA Jason Pope, VP of AOD at VivaKi JiYoung Kim, […]
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Millennial Media’s Disappointing Q1: Net Losses Increase, CFO Steps Down
Mobile ad network Millennial Media revealed during its Q1 earnings call Wednesday that although quarterly revenue is up, the company continues to bleed money and CFO Michael Avon is stepping down. As a result of its dismal report, the company’s shares tumbled 45% in after hours trading, hovering in the $3 range. While Millennial Media reported $72.6 […]
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