John Ebbert is publisher and CEO of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb, as well as an entrepreneur.
Chris Golec is CEO of Demandbase, which positions itself as a real-time targeting and personalization platform for B2B marketing. Golec recently spoke to AdExchanger about his company’s new ad platform, known as “Demandbase Company Targeted Advertising.” Read the release. AdExchanger: How did you get to the advertising “moment” at Demandbase? CHRIS GOLEC: For most B2B […]
Ian Lowe is CEO of AdSlot, formerly Webfirm Group Limited, based in Australia. Recently, his company launched the AdSlot platform in North America and Europe. According to the release, AdSlot was created by the founders of Hitwise, Andrew Barlow and Adrian Giles, and Adslot Publisher is “a direct sales platform” that currently includes several properties […]
With $8 million in new venture funding in his company’s pocket, one might think that the next step for publisher ad tech and marketplace firm isocket is to hire legions of sales and marketing folks. Not so, says isocket CEO John Ramey. It’s more about the technology challenge as he told AdExchanger: “We’re trying to […]
Having built one of the early ad servers at Matchlogic, TruEffect CEO Ron Hill and his core team have deep experience in ad tech. Among the fruits of those ad serving days were patents that Hill says have become the backbone of his company’s first-party advertising technology today. To be clear, TruEffect isn’t a young […]
Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora into the world of dynamic creative optimization (DCO). Soon, with a little help from tech incubator Y Combinator among others, his growing startup created […]
The last time AdExchanger spoke with First Round Capital partner Chris Fralic in May 2011, Fralic indicated that “hot deals” were getting done faster and valuations were skyrocketing. He warned, “The negatives to be on the lookout for are down rounds as things cool off – it’s not fun…” As the innovation of ad technology […]
PubMatic‘s 5th annual Ad Revenue Conference took place today in New York City. Fifth annual. Like the event, the industry has matured over time. It was only 2010 when RTB was the theme for Ad Revenue. Today’s opening keynote from PubMatic CEO Rajeev Goal stressed “holistic” sales management as technology guides yield management over all […]
Having grown an ad network business in two years to a nearly $30 million run rate in 2011, most ad technology executives would have been satisfied. But, CEO Andy Monfried saw another future for his company, Lotame, and decided to focus on being a data management platform (DMP) only for publishers and marketers to manage data. […]
On yesterday’s Omnicom Q3 earnings call with CEO John Wren and CFO Randall J. Weisenburger, the ad agency’s digital media and analytics efforts through Annalect were highlighted…. -and that’s news in itself as trading desk-related business has rarely, if ever, made an appearance on a holding company earnings call. A trend to watch for the […]
Dave Zinman has seen his fair share of the display advertising business as recent stints at BlueLithium and then Yahoo! – where he was GM of Display – gave him a front row seat. Zinman says there are still plenty of things to “fix” in display and his latest role as chief executive looks to […]
ROI for mobile ads was among a slew of topics covered at the one-day, 1000-strong, Minnesota Interactive Marketing Association’s MIMA Summit in Minneapolis yesterday. Duncan McCall, CEO of location-based targeting platform PlaceIQ, presented alongside agency FRWD‘s Director of Shopper Marketing and Mobile, Matt Doherty, as they aimed to prove that data-driven, location-based mobile ads work. […]
For several years, companies such as DoubleVerify, Adsafe Media and AdXpose (now part of comScore) have been verifying that buy-side, display ad commitments are being met on the sell-side. Over time, the sell-side has become a partner to these companies to a degree, too. Initially, Google appeared to take the stance that ad verification capabilities […]
Norwest Venture Partners‘ Jeff Crowe doesn’t believe the shakeout of mergers and consolidation is over for ad technology. He should know as Admeld (acquired by Google) and Brand.net (acquired by Valassis) were NVP companies, and he and his venture firm remain significantly in the game with ad platform Turn. Even though M&A has slowed in 2012, […]
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. Microsoft Advertising’s Daniel Sheinberg, Senior Director, Display Marketplaces, presented “Reaching the Elusive Consumer in the Digital Age – it CAN be Done.” Microsoft is a Human Centered Automation conference sponsor.
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. Adobe Systems’ John Mellor, VP of Strategy and Business Development, Digital Marketing, presented “Advertising in the Age of Personalization.” Adobe is a Human Centered Automation conference sponsor.
For the past couple of years, Jonathan Mendez, founder and CEO of Yieldbot, has been focusing his company’s efforts on unlocking the value in publisher data – specifically “intent.” Last week, Mendez discussed with AdExchanger the evolution of his company’s analytics product and its move towards media. AdExchanger: Since I last spoke with you on […]
The following presentation is from AdExchanger’s Human Centered Automation conference which took place on September 20, 2012 in New York City. IBM’s Dave Laverty, VP Worldwide Marketing, Information Management presented “From Big Data to Desire: The Quest to Market to the Individual.” IBM is a Human Centered Automation conference sponsor.
Laura Holmes, is the Google product manager in charge of her company’s conversion tracking products among other responsibilities and is part of the Google Analytics team. Yesterday, Holmes announced on two Google blogs as well as at eMetrics, her company’s entry into the busy tag management space with Google Tag Manager – a new, free […]
Looking to provide an alternative to the ever-popular cookie targeting used in online display advertising today, Keith Pieper has decided it’s time to “pivot” his 10-person startup – was Pretarget (AdExchanger March 2011), now Sequential Media – and pursue the cookieless future. Pulling from Pretarget learnings, “Crowd Targeting” is Sequential’s core, patented technology that Pieper […]
Kurt Unkel, President of VivaKi Nerve Center, has been giving Phileas Fogg a run for his money lately as he travels the globe looking to ignite client solutions emanating from his Publicis-owned research and development unit. Last week, he discussed a range of topics with AdExchanger including his group’s agency trading desk solution, Audience on […]
With experience in the Wall Street professional services world, Ampush CEO Jesse Pujji and his co-founders, Chris Amos and Nick Shah, have seen the big data of financial trading desks and their offshoots. And, that’s one reason the trio decided to move into the online ad business and start Ampush in 2010. Pujji told AdExchanger […]
In beginning his new mobile ad startup, Admobius, co-founder Dan Grigorivici admits he’s no “spring chicken” when it comes to the ad technology landscape. He’s worked in a range of product-related capacities spanning digital agencies Carat and Digitas, mobile ad network Quattro Wireless (sold to Apple) and behavioral ad network Tacoda (acquired by Aol). Along […]
Satya Patel has a long history in the advertising technology world on both the product and venture capital sides, including roles at Google/DoubleClick and Battery Ventures. Most recently, Patel worked at Twitter as its VP of Product until June of this year. Today, he’s looking ahead to a startup of his own, offering only a […]
With Facebook Exchange now three months old and officially out of beta, agencies have started to get a sense of the possibilities. In many cases they’re working through holding company trading desks to source audience and measure results on the fledgling marketplace. For Omnicom Group agencies, that means collaborating with Accuen. AdExchanger spoke with Josh […]
When building a technology platform, self-service isn’t always the Holy Grail it seems to be – at least initially, as Spruce Media founder and CEO Rob Jewell discovered. A couple of years ago, his company was an early Facebook Ads API partner, and after seeing Kenshoo and Marin Software take a self‑service approach to channels […]
Bipul Sinha saw the early days of the latest ad tech era when he helped lead investment in ad verification firm DoubleVerify on behalf of Blumberg Capital in 2008. In 2010, Sinha moved to Lightspeed Venture Partners (LSVP) where ads remain a focus and companies such as news aggregator Pulse, social ad platform MyLikes, and […]
Yes, indeed. There are quite a few blue eyes at Chicago-based Blueye Creative, launched by managing partner Shannon Smith in 2004. And, there’s also the blue branding of the Facebook preferred developer program, which the company has been a part of since 2010 according to partner and VP of product Abby Ross. Ross joined Smith […]
This is another point-of-view of the agenda for Thursday’s Human Centered Automation conference. Designed by SMITHRAIS NYC – like all of AdExchanger.
Last week, IBM announced the next step for an integrated software-as-a-service (SaaS) offering which formally combines the recent acquisitions of Unica, Coremetrics, DemandTec and Tea Leaf. It’s called IBM Marketing Center. So – Google has DoubleClick Digital Marketing platform and Adobe has its Digital Marketing Suite …and IBM has its Marketing Center as enterprise solutions […]
By all accounts, real-time bidding is quickly overtaking the remnant inventory business once controlled by display ad networks – next stop, the guaranteed display business. Concurrently, “native advertising” popularized by Facebook’s news feed advertisements, has bubbled up. But, as Magna’s Brian Monhan told AdExchanger back in June, we’re not necessarily talking about something new since […]
