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OPINION: Data-Driven Thinking
Why DSPs Are Not Enough
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Eric Bamberger, SVP, Performance Marketing Group, SearchIgnite, a unit of Dentsu’s Innovation Interactive. 2010 was a banner year for the Display industry – no pun intended. Truthfully, Display has made a remarkable […]
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RTB For Display Growing At More Than 2x In U.S. Says Forrester; Akamai's Kenny Joins Yahoo! Board; MediaMath Takes Dip In Private Pool
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The RTB Market, More Landscape Fun Forrester Consulting has released its take on the real-time biddable market for display advertising in a study sponsored by AdMeld. Among the findings from Forrester, “We expect U.S. RTB spending to more than double to $823 million- or […]
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Visa Adds Digital, Data-Driven Asset; MediaMind Reports Earnings; Facebook's New Retargeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Visa Adds Digital, Data-Driven Asset It’s not quite ad tech, but it’s the game of big data as virtual goods monetization has turned into a multibillion-dollar industry. It was only a matter of time before the credit card companies step in. Visa has acquired […]
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Aol's Hot Document; More Microsoft Acquisition, Exchange Bytes; The IPOs Continue With Velti
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol’s Hot Document Yesterday, prior to this morning’s Aol Q4 2010 earnings release hits the wires, Business Insider’s Nicholas Carlson was able to get his hands on CEO Tim Armstrong’s 58-page “master plan” – aka “The AOL Way” – for turning the company’s content […]
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OPINION: Data-Driven Thinking
Dude... Would You Please Quit It With The Financial Markets Jargon Already?
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Soloff, CEO, Metamarkets, a publisher analytics company. During the summer of 2008, I was having one of those NY business breakfasts – the kind of meal […]
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Counterpoint: In Review, The Business Models And Objectives Are Quite Different
“Networking” is written by members of the online advertising network community. Today’s counterpoint column is written by Jacob Ross is Senior Director, Advertising Platforms, Demand Media Big news on both eBay and Microsoft today, and Eric Franchi did a great job of surfacing the importance of the news. However, it’s misleading to compare these two […]
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Representation Vs. Automation
“Networking” is written by members of the online advertising network community. Today’s column is written by Eric Franchi, Co-Founder and SVP, Business Development, Undertone. Two interesting and significant pieces of news in the display advertising space came out on Monday morning, January 31st. Ecommerce giant eBay announced a change in strategy from its current monetization […]
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Analyzing Facebook Ad Business; L.A. Tech Fever; AdBrite And BrightRoll Add Pre-Roll RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Ad Haul ”2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” says eMarketer principal analyst Debra Aho Williamson, noting that the social net should hit $2.19 billion in […]
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Aol Under The Ad Microscope; Seeking Alpha Paying Alpha; Marketers Turning To Publishing Model?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Agonistes There is something about AOL’s mystique that seems to attract a lot of deep thinking and furrowed brows about its future. The company, which has been around almost as long as the modern Internet, has gone through many faces and phases: Internet […]
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Let The Consumer Decide
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Zach Coelius, CEO, Triggit. As the debate about the use of user data or “privacy” on the Internet swirls around us, a cacophony of voices are yelling that unless we adopt their policies the […]
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