David Kaplan is a former Video/Publishing Platforms editor for AdExchanger.com. A New York City-based journalist for over 20 years, Kaplan has covered media, advertising and marketing. A former staff reporter at paidContent, Adweek and MediaPost, he has also written for Advertising Age, Broadcasting & Cable, Crain’s New York Business, The New York Post, Newsday and the Boston Globe; he has also covered financial issues for the Bond Buyer and Worth magazine.
AUTHOR ARCHIVE FOR:
David Kaplan
Articles By David
-
ValueClick's Todd: Our Network Does Not Define The Value We Add For Advertisers
Before Google and Facebook set the tone of how display ad spending was doing, there was ValueClick. The ad network is still a key display bellwether, but it’s also facing a number of challenges as it aims to meet the challenges posed by real-time bidding and social media. ValueClick’s Q1 earnings were a mixed bag […]
-
Ooyala's Fulcher: Traditional TV Providers Have A Lot To Gain From IPTV Methods
Earlier this month, streaming video distributor Ooyala raised its fifth funding round — $35 million from Telstra Applications and Ventures Group, the investment arm of Australia’s telecom giant, Telstra. In addition to giving Ooyala a big opening in Telstra’s home country, the move also signaled a new level of importance for Ooyala to try to […]
-
Criteo's Coleman: Clicks Are Valuable To Brand Marketers, Not Just E-Commerce
It’s no surprise that retargeting specialist Criteo believes in the value of clicks — that’s the stock in trade. For many traditional marketers and advertisers, there is the view that online advertising is a venue for low-cost, direct response advertising — as opposed to the lucrative, more creative brand marketing campaigns for traditional media. The […]
-
AOL Expands Project Devil Units To Mobile -- But Will Advertisers And Publishers Follow?
AOL introduced its high-def, interactive Project Devil “premium brand” ad units nearly two years ago and while the service has attracted hundreds of third party publishers and nearly 700 campaigns with more than 150 marketers, the offering has been limited to PC-based ads. That’s changing as AOL, which saw display numbers stall in Q1 after […]
-
Hearst Teams With PubMatic On Private Exchange, Aiming Beyond Remnant Inventory
Hearst Digital Media is launching its first private exchange, becoming the latest major, traditional publisher to attempt to reconcile the sometimes dueling forces of premium, direct sales and programmatic buying. The company has been working on the private exchange with supply side platform PubMatic for nine months, as it looked to ensure self-confidence that it […]
-
Video 'Discovery' Platform Taboola Raises $10 Million Third Round
Taboola, a video recommendation app platform that publishers can put on their sites in an attempt to boost traffic and views, has raised a $10 million third round that reflects the continuing rise of online video ad dollars and the intense competition for them. In an interview, Adam Singolda, the founder and CEO of Israeli/New […]
-
As Yahoo's CRO, Ex-AdMeld Head Barrett Looks To Marry Direct Sales And Programmatic
Just over a year ago, supply side platform AdMeld announced it was being sold to Google in a deal estimated at $400 million. With the integration complete, former AdMeld CEO Michael Barrett is now preparing to take on the role of chief revenue officer of Yahoo. The portal has experienced a lot of upheaval the […]
-
Media6Degrees' Phillips: We're Not In The Social Media Space -- But Facebook Exchange Opens Up Larger Opportunities
The first thing Media6Degrees’ CEO Tom Phillips wants you to understand about his company is this: the “prospect targeting” provider initially started off four years ago using data gleaned from users’ social media activity to create a consumer profile that was intended to serve as a better alternative to using demographics to connect marketers with […]
-
MediaBrix's Brandt: When It Comes To Social, Give Up The Standard Ad Units
Social media has been both boon and threat to traditional publishers. On one hand, social media has connected publishers to their audience like never before. But the threat has helped drive down CPMs, as the infinite amount of inventory floods the market. That divide is what social media advertising and analytics provider MediaBrix brought Ari […]
-
Videology Looks To Build Publisher-Side Business, Acquires Mobile DMP Collider Media
Video ad network Videology has acquired mobile data management platform Collider Media, it’s first acquisition, as it works to expand its services to include more direct business from publishers. In an exclusive interview with AdExchanger, Videology CEO Scott Ferber said that deal was done to reflect the advertisers’ demand for targeting consumers — using the […]
-
Kellogg's Bob Arnold: 'We Don't Care About Clicks'
Bob Arnold, associate director, Global Digital Strategy at the Kellogg Company, got a huge round of applause during a talk about the cereal marketer’s approach to programmatic buying when told the crowd at the IAB’s Advertising Technology conference not to talk to bring up the topic of banner ad clicks in a meeting with him. […]
-
TiVo Continues Expansion Of Shared Set-Top Box Data With Simulmedia
Over the past several years, TiVo has looked to find ad tech alliances to put its extensive data to use in attracting marketers looking to access its deep information on households via the set-top box. The latest partnership (see release) represents an extension of its work with Simulmedia, one of the earlier companies to make […]
-
Luminate’s Edwards: Brand Advertisers Look Better In Images -Not Text
It’s been a year since photo ad network Pixazza morphed into Luminate, which a wider platform for sharing, indexing and monetizing publishers’ online images. The four-year-old Google Ventures-backed Mountain View company has steadily been rebuilding itself from an “AdSense for Images” into a platform for consumer-facing image apps, as Chief Revenue Officer Chas Edwards tells […]
-
Viggle's Arrix: Moving From The First Screen To The Second One
It’s the middle of 2012 and despite expectations of a consolidation among the dozens of social TV/entertainment apps that attempt to connect mobile usage to TV viewing, the space is continuing to see additional players rather than expanding. For example, this summer, UK-based second-screen social TV app Zeebox is scheduled to be available in U.S. […]
-
Sharethrough's Greenberg: Brands Have To Be More Like (Great) Content Producers
Earlier this month, social media marketer Sharethrough unveiled an social distribution app for viral video discovery called Sharethrough.tv. There’s nothing earth-shattering about that, though it does have a different focus on curation than others in the same space. The difference is that Sharethrough.tv is aimed at ad agencies, marketers, producers, press, bloggers and others who are […]
-
Komli Media Adds $39 Million For Platform; Yahoo And CNBC Parnter; IAB Aims At Mobile Creative
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Komli Adds Millions Ad tech and ad network company Komli Media has gone to the bank as the company announced yesterday $39 million have been added to its venture capital-infused coffers. Crunchbase says Komli has raised $60 million all-time. This latest “inside round” was […]
-
Loving, Hating And Misunderstanding The GRP - @ ARF 7.0
It’s hard to find any love for the Gross Ratings Point as relevant metric for online advertising, and any affection for that measurement was plainly absent at a late afternoon panel on the subject at the ARF Audience Measurement 7.0 conference in Times Square. The lone defender of the metric was the panel’s moderator, Gian […]
-
Rovi Wraps Analytics For Online And Advanced TV Together
As ad tech companies make inroads in doing that, Rovi Corp., the company that both serves as the TV Guide of smart TVs and the operator of an ad network on connected sets, is unveiling a data product that’s designed for cross platform deals, starting from the set-top box and continuing to the web. In […]
-
IAB’s Rothenberg: 'Microsoft’s DNT Reversal Makes No Sense'
Microsoft’s apparent abandonment the Digital Advertising Alliance’s industrywide agreement that “Do Not Track” should be a strictly opt-in has surprised and concerned Interactive Advertising Bureau President and CEO Randall Rothenberg. Still, the IAB head, in a conversation with AdExchanger, was clear that although Microsoft’s forthcoming Internet Explorer 10 browser come with an active “Do Not […]
-
Display Still Surging, But Some Key Players Appear To Soften
There’s no question that display advertising continues to be one of the fastest growing parts of online advertising, but some of the largest bellwethers in the space appeared to stumble in Q1. Both AOL and Yahoo experienced slight declines in display, and even Facebook had to admit just prior to issuing its troubled IPO a […]
-
Specific Media Plots (Yet Another) Myspace Comeback
While the world obsesses over Facebook and its troubled IPO, an older social media entity that used to attract as much attention is trying to rebuild. In July, Myspace marks the anniversary of its hand-off from News Corp. to ad network Specific Media, and the year has passed more quietly than its new owners had […]
-
AOL Executive Shuffle Reflects Tightened Ad Network Focus
Despite AOL’s efforts to build up its owned & operated sites, including the Huffington Post Media Group its local content offering Patch, the portal’s real growth has always come from its Advertising.com ad network. So it wasn’t too much of a surprise when AOL announced a few executive shifts that are designed to highlight the […]
-
Adap.tv’s App Center Looks To Connect Online Video And TV Sales
Online video advertising platform Adap.tv has a distinct goal in mind for its new App Center: to bring buyers, sellers and vendors that serve each into a single video marketplace for brand advertisers that will eventually include TV ad inventory. The thinking, Teg Grenager, Adap.tv co-founder and VP, told AdExchanger, is that as TV buying […]
-
With Turmoil In Its DNA, Yahoo Promotes Its 'Big Data' Play Genome
The $270 million purchase of data management platform interclick last November was considered one of Yahoo’s sharpest moves during the period between the ouster of Carol Bartz as CEO and the replacement with Scott Thompson, whose reign was ended after less than six months this weekend. Given the turmoil that has surrounded Yahoo’s executive ranks […]
-
Can Facebook Turn Its Users' Videos Into A Revenue Driver? Should It?
Speculation on how Facebook will expand its revenue streams will only become more intense once the social network issues its first public stock offering on May 18th. Although Facebook is the top display advertising seller, according to eMarketer, an SEC filing last month revealed that ad dollars had slipped 7.5 percent, dragging down total revenues […]
-
AOL’s Armstrong: ‘Traditional Display’ Is Not A Growth Market
AOL’s slight stumble on display ad sales in Q1 was due to “distractions” the company experienced in Q4, as the company continued to refine its content strategy and place the Huffington Post brand on top of its content offerings and the company continued to refine its content and sales strategies. CEO Tim Armstrong told AdExchanger following […]
-
AOL Display Picture Appears Mixed, As International Improves
In all, AOL’s advertising revenues would seem to be on solid footing, rising 23 percent overall in Q1, according to the company’s earnings release this morning. But display, which had been growing double-digits for the past year has stalled with a mere 1 percent gain in total and a 1 percent decline domestically. It was […]
-
Jim Spanfeller: Publishers Need To Question The Rush To RTB
It’s been more than two years since Jim Spanfeller left his post heading Forbes.com to create the Spanfeller Media Group, a content network that includes foodie site The Daily Meal and, more recently, sporting enthusiast site The Active Times. Spanfeller is well-known for his view that publishers have mistakenly tended to outsource much of their ad sales to ad […]
-
Revision3’s Louderback Now Aims To Woo Discovery Advertisers
Discovery Communications has explored web video here and there over the past few years as a promotional vehicle for its various cable TV networks, which include its flagship, TLC and Animal Planet. Online advertising has tended to be a secondary focus, with TV naturally being front and center. Online video programming producer Revision3 CEO Jim […]
-
Google Backs YouTube Content Channels With $200M Ad Push
“Upfront” presentations are intended to get advertisers to spend money on networks’ programming, but YouTube parent Google will be the initial big marketer on the video site’s new content channels. At the company’s big “Brandcast” event, the search giant pledged $200 million in advertising across YouTube and the Google Display Network to promote the video […]