Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
It’s not a case of déjà vu – Israeli performance player Perion has completed its purchase of MakeMeReach, a Paris-based company that specializes in using social networks to monetize apps. Financial terms were not disclosed. The deal, revealed Wednesday, comes less than a week after Marin Software bought French social advertising player SocialMoov for just north of $20 million. [In […]
The vodka market is as crowded as a downtown bar on a Saturday night – and Stolichnaya is looking to differentiate. That’s where the millennial male – a social animal – enters the picture. “Our key target is millennial men, ages 25 to 35,” Stoli brand director Sarah Gorvitz told AdExchanger. “We call them ‘authentic experiencers.’” For […]
Two years ago, Dairy Queen was spending about $200,000 a year on research. Today, the brand spends upwards of $1 million to mine consumer insights. “Previously, a lot was done based on emotion,” said Barry Westrum, EVP of marketing at American Dairy Queen Corp. “Now, decisions are backed with data.” Historically, Dairy Queen is a […]
It’s becoming acceptable for men to moisturize – and Unilever is very happy about that. “I’m also happy the world is recognizing that men should be portrayed as parents, as bright human beings and not just bumbling idiots,” said Kathy O’Brien, VP of skin and marketing services at Unilever, speaking at the ANA’s Brand Masters […]
There’s more to mobile than just meeting a KPI. That’s the idea behind a new self-serve analytics tool launched Thursday by mobile user acquisition platform Taptica that aims to help advertisers dig a little deeper into what their mobile users are up to. “Last year was all about KPI – our advertisers were focused on defining […]
Now that Right Media Exchange (RMX) has been officially sunsetted by the powers that be, the Yahoo Ad Exchange has become a private marketplace of sorts, where demand can plug into Yahoo-owned and -operated supply. Yahoo has made a concentrated effort to streamline its ad business in the past year. The company used CES 2014 as […]
Twitter is finally giving its promoted tweets wings to fly beyond Twitter’s own walls. In a blog post Tuesday, Ameet Ranadive, Twitter’s senior director of product, said that advertisers will be able to syndicate promoted tweet campaigns running on Twitter to non-Twitter properties using the same creative and audience targeting parameters. Twitter didn’t get specific on how the […]
Yahoo’s looking to befriend the devs. During the company’s Jan. 27 Q4 2014 earnings call Marissa Mayer confirmed Yahoo’s plan to use its acquisition of mobile analytics platform Flurry and its SDK as a foundation for a soon-to-be-announced mobile ad network. The Flurry SDK has been installed on more than 600,000 apps, in theory giving Yahoo […]
Verizon’s zombie cookie is now killable. In a development initially reported by The New York Times, the telco will allow its users to opt out from what the privacy community and a censorious media referred to as a “zombie cookie.” Previously, there was no way to opt out of Verizon’s persistent tracking mechanism. Users could opt out of having […]
A few years ago, pancake purveyor IHOP was doing more push than pull. “We typically did what many clients do – we pushed a lot of information,” said Kirk Thompson, IHOP’s VP of marketing, speaking at the Ad Club of NY’s MeasurementNOW conference in New York City on Thursday. “We knew a lot about [our […]
The name of AppLift’s game is lifetime user value. The Berlin-based mobile game marketing platform launched a tool called DataLift on Thursday aimed at helping mobile advertisers get a better grip on the overall lifetime value of their users. “Price is what you pay, but value is what you get,” said AppLift CEO Kaya Taner, […]
App attribution company TUNE is dog-earing a significant chunk of a new funding round to go on a hiring spree. Announced Thursday, the Series B cash injection was led by Icon Ventures (which happened to have rebranded from Jafco Ventures on Monday), with contributions from Performance Equity Management and Accel Partners, the latter which also […]
Advertisers are still reluctant to share their hard-earned data in a co-op. And Avi Spivack, senior director of product management at MediaMath-owned co-op Adroit Digital, gets it. “Some advertisers have straight-up security and privacy concerns, while others are afraid that other members of the co-op will get more benefit from their data than they themselves will […]
As the Internet of Things ramps up, the Federal Trade Commission isn’t far behind. In a report issued Tuesday, the FTC set out a series of privacy recommendations leveled at the IoT device-making community, including best practices on data collection, usage and storage. [Download the report.] Regulators and agencies are most concerned about the ubiquitous […]
Just because someone didn’t click on an ad doesn’t mean that ad didn’t have an effect. Facebook has been beating that drum for quite some time now with the release of a variety of tools aimed at getting nearer to true multitouch attribution and effectively measuring the connection between online media and offline sales, including […]
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.” Take India and China, for example. The […]
comScore is making a foray into the world of inventory quality analysis. The measurement company, known for its validated Campaign Essentials (vCE) product and Media Metrix planning tool, announced Thursday that it’s going to make viewability, non-human traffic certifications and publisher rankings available via programmatic trading platforms with the launch of what it’s calling “Trust […]
Local search and advertising company YP launched a cross-device solution that aims to capitalize on the first-party search behavior of the more than 80 million users that tap into its network of search sites every month. YP teamed up with cross-device ad targeting player Tapad to power the tech. Luke Edson, YP’s SVP of National […]
Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership with Omnicom, Atlas unveiled Wednesday a three-year global hook-up with Havas Media Group. Omnicom was an Atlas launch partner back in September when the rebooted ad server rose from Microsoft’s ashes […]
A tracking mechanism that won’t die, even when a user actively opts out? That’s one tough cookie. Privacy advocates are turning up the heat on Verizon Wireless again with a flurry of reports decrying what’s become popularly known as the “zombie cookie,” a unique ID header developed by Precision Market Insights, the carrier’s data-driven and […]
Justin Bieber’s bulge. Those are three words you probably didn’t expect to see – but that’s exactly what was trending the most among college-age girls after images were released from the Bieb’s photoshoot for Calvin Klein underwear last week. For brands targeting girls 18-24, the question is at what point they should be all over that bulge, […]
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need a definitive mobile web strategy,” said Daniel Meehan, founder and CEO of PadSquad, a mobile publishing company that specializes in mobilizing content for its network of mid-tier independent publishers like […]
While the majority of Alibaba’s revenue comes from advertising, most is direct-response or performance-based. Now the Chinese ecom juggernaut has its eye on brand dollars and is looking to digital ad company AdChina to get the ball rolling. Alibaba announced Wednesday that it’s claimed a majority stake in the company. Brands are part of AdChina’s DNA, […]
Most mobile devices have 14 or more sensors – and they’re all continually gathering mountains of raw sensory information. Eli Portnoy, the founder and former CEO of Telenav-owned Thinknear, has a new venture on the horizon that intends to help make that data accessible to app developers. That’s the idea behind Sense360, which raised $2.75 […]
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba seems more than ready to embrace it. The Chinese ecommerce giant revealed Wednesday that it’s become a majority shareholder in AdChina, a Shanghai-based digital ad platform that combines supply- and demand-side […]
The singles ad would read like this: Mobile native inventory seeks demand. In an effort to act as matchmaker, global mobile ad platform Opera Mediaworks launched Tuesday a private marketplace native extension of its mobile ad exchange, Opera Mediaworks Ad Exchange (OMAX), which until now had just focused on programmatic display and video. Because the […]
“Stores as we knew them are over,” said Lee Peterson, EVP of brand strategy and design at retail consultancy WD Partners at the 2015 National Retail Federation Big Show in New York City on Monday. For this, we can blame – or credit – the mobile device. According to research by WD Partners, in-store visits have fallen […]
There’s a world outside of app stores and it’s App Annie’s goal to help developers capitalize on it. On Tuesday, the app analytics company announced $55 million in Series D funding and launched a tool that analyzes the usage data around popular apps, including active users (daily, weekly and monthly), the number of sessions, time […]
Data is a bit like a little black dress – it goes with everything. That’s especially true for women’s apparel brand Cache, which maintains an active ecommerce site and more than 230 brick-and-mortar stores in malls across the US. The data collection potential is huge. “In-store transactional data, online behavior, CRM data, offline purchases down […]
Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now RMX is officially off life support. Several sources tell AdExchanger that Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers. Depending on your […]
