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OPINION: On TV & VideoImpending Challenges In Advanced TV Could Complicate The Digital And Broadcast Team Divide
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James Moore, chief revenue officer at Simpli.fi. The introduction of connected TV (CTV) and streaming platforms has enriched consumers’ lives and pushed content to new heights, but on the back end, it has created a […]
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Online Grocery Shopping Skyrockets; Upfront Spending Could Sink 33%
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To Cart Online grocery shopping is exploding. More than a third of Americans bought groceries online for the first time in the last month, and they have spent more on grocery delivery each week as lockdowns drag on, The New York Times reports. […]
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OPINION: Data-Driven ThinkingISBA Report Can Guide Marketers, But Don't Misread The Narrative
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Bravo, ISBA! Investigating the ad tech supply chain isn’t new, but I don’t recall seeing an investigation with so much cooperation and diligence in […]
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Advertisers Are Clawing Back Q3 TV Buys; Uber Bids For GrubHub
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Me Some Slack Advertisers are trying to get out of their TV deals as the pandemic timeline lengthens. Brands including GM, Pepsi, Domino’s and General Mills are trying to cancel commitments to broadcast and cable networks, threatening to upend the deal-making process, The […]
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OPINION: Data-Driven ThinkingIDFA Deprecation? It May Not Be Long.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Philippson, co-founder and CEO at Dataseat. Apple will host its annual WWDC conference next month. While the physical event has been canceled, many of the previews for software that […]
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Google Supports Curbside Pickup For Retailers; ANA Releases Data Buyer’s Guide
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curb Appeal Google introduced curbside pickup sales for retailers. The tool is in beta, so stores must sign up for Google’s “store pickup” program, run live local inventory ads and have items guaranteed in stock. Stores can still have text saying they offer curbside […]
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OPINION: Data-Driven ThinkingThe Brand-Agency Relationship Can Suffer During Tumultuous Times
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling […]
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COVID-19 Slows UK Privacy Investigation; TikTok Embraces AR
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On Pause COVID-19 has thrown a wrench in the United Kingdom’s investigation of ad tech privacy practices. The country’s data protection agency paused its probe into the sector’s use of personal data due to business disruptions, TechCrunch reports. The investigation stems from a […]
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OPINION: The Sell SiderPublisher Revenue Diversification Is Critical For The Pandemic And Post-Cookie Era
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Nevins, chief marketing officer at Smart. Revenue diversification, which has been marginally on the radar for many publishers, will likely play a more central role amid a range of industry challenges, including the […]
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YouTube’s Explosive Growth; S4 Has ‘Fighting Chance’ To Make Its Numbers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching […]
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OPINION: Data-Driven ThinkingBrand Beware: Navigating The Nuances Of First-Party Cookies
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Jaye, CEO and co-founder at Aqfer. As the world grapples with the impact of the coronavirus, businesses are struggling to figure out what life will look like once the […]
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Upfront Negotiations Update; Gartner’s Findings On COVID-19
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Advertisers are pressing networks to delay upfront negotiations until September or October, when they’ll have a sense of how programming is being watched right now and (hopefully) can forecast their finances. Some brands are eager to buy ad space right […]
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OPINION: Data-Driven ThinkingCOVID-19 Can Inhibit Innovation Or Foster It – It’s Up To You
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kelly Abcarian, general manager at Nielsen Advanced Video Advertising. If you think innovating is hard, try it during a global pandemic. It can become downright defeating if you allow it. […]
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OPINION: The Sell SiderAs Revenue Declines In A Difficult Market, More Publishers Are Giving Prebid A Look
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul T. Ryan, chief technology officer at OpenX. I am hearing more publishers bring up Prebid when discussing their supply-side strategies. At a time when publishers are facing pressure from multiple fronts – evolving […]
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IPG Rebrands Cadreon; Quibi In Legal Crosshairs Over Ad Formats
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that […]
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OPINION: Data-Driven ThinkingTurning Off A Supply Source Is More Complicated Than It Seems
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Berkowitz, solutions architect at Jounce Media. In the age of supply-path optimization (SPO), marketers are more deeply evaluating how their bids reach publishers, and many brands and agencies are […]
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MRC Warns Facebook Could Lose MRC Accreditation; UK Ad numbers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Warned Facebook could lose its MRC accreditation. The MRC warned Facebook that it might lose its seal after failing to address concerns about inflated video ad metrics that arose in 2016 and led to an audit in 2019, The Wall Street Journal reports. […]
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The 5 Pillars Of Running Experiments At Scale
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Running experiments is not a competitive advantage anymore, but rather a table stake in marketing. Marketers are always running experiments at some level – some more, some less. […]
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OPINION: On TV & VideoAd Tech Tax For Converged TV? Not So Fast.
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. TV’s transformation is often measured by all the ways it has adapted elements of digital media buying. Granular people-based targeting, outcomes measurement and real-time transactions are the signs of growth and progress. […]
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Direct Response Budgets To The Rescue; Verizon Media Adds Native To DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DR FTW Brands are pulling back, but direct response marketers are making up some of the loss. Facebook, Google and Snap called out DR advertisers as a bright spot during Q1 earnings, while brand advertising declined. The roughly $40 billion app-install market was “likely […]
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OPINION: The Sell SiderReinventing Buyer-Seller Strategic Partnerships For A Programmatic World
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Upfronts and structured rate cards have long existed in advertising with the purpose of creating more value in partnerships between advertisers and publishers. […]
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Google Blocks A Lot Of Bad Ads; Fortnite Change Creates Opening For Marketers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s […]
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OPINION: Data-Driven ThinkingLeading With Action Can Reduce The Risk Of A ‘COVIDwashing’ Backlash
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augie Ray, vice president analyst, customer experience and marketing, at Gartner. Brands are struggling with what to say in advertising and outbound communications during the COVID-19 pandemic. The desire to be […]
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OPINION: On TV & VideoAs Opportunities Abound In Advanced TV, Marketers Must Proceed With Caution
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Clair Bergam, associate director at The Media Kitchen. At a time when dismal numbers dominate the national conversation, one of the few exceptions are those being generated by the TV and over the top […]
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Amazon Hires In OTT Advertising; Spotify’s COVID Pain Limited So Far
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that […]
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AdExchanger Politics: Text Messaging Captures The Spotlight This Year
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Text messaging isn’t new or trendy, but it’s an increasingly popular medium for political advertisers. That was true before the coronavirus swept the […]
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Duopoly Dented; Influencers Offer Cash For Brand Follows
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of […]
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OPINION: Data-Driven ThinkingIn-App Advertising: The Land That Programmatic Forgot?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Simon, chief revenue officer at Fyber Now that we’re facing the death of the cookie and staring into an assumed ad-spend apocalypse, it might be a fun escape to […]
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Hospitality Vertical Pivots To ‘Clean’; New Snap Ad Unit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Here To Stay Hotel and hospitality companies are well known for their marketing partnerships with food, cosmetics and retail brands. But a recent tie-up between Hilton and Lysol, the cleaning product brand owned by Reckitt Benckiser, on new cleaning protocols across all Hilton hotels […]
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OPINION: Data-Driven ThinkingDemand-Side Platforms In 2020: Network Effects And Risk Of A Winner-Take-All Market
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global media manager at Procter & Gamble. The top demand-side platforms (DSPs) have grown substantially in the last few years, boosted in part by the growing integration of […]