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Adaline Lau

Adaline Lau

Articles By Adaline

  • International

    How Swedish Ad Startup Joinville Bundles Multicultural Audiences

    BY Adaline Lau//

    Ad tech companies have been rolling out more self-serve interfaces that aspire to give more transparency and control for ad buyers while introducing a new software licensing revenue stream for the platform owner. Rocket Fuel, Dstillery and Yahoo’s BrightRoll have moved in this direction recently. But it’s not an option exclusively available to the big […]

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  • Publishers

    Nordic Publishing Group Schibsted Makes A Programmatic Push

    BY Adaline Lau//

    Schibsted Media Group, a Norwegian publisher in Sweden, has lately come to market with a unified programmatic offering. Media agency executive Robert Johansson joined Aftonbladet, the group’s largest Swedish tabloid, in August 2013 as yield manager to work on its RTB offering. Six months later, Schibsted decided to combine and centralize data from across its […]

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