Did YOU Know?
Arash Amel, Screen Digest’s research director, digital media, said that the ad-supported online TV market (including Hulu) in the U.S. was worth $448 million last year and estimated that revenues will reach $1.45 billion by 2013.
ThinkEquity analysts Robert Coolbrith and Bill Morrison estimate that revenues in non-premium, non-reserved display advertising will go from $4.8 billion in 2009 to $11.4 billion in 2013. (see below)
Given all the hype and link love around online TV, this comparison is likely eye-opening for some.
More from the Screen Digest report on online TV:
“Based on the current online ad strategies implemented, [online TV ad revenues] will account for 2.2 percent of all US TV advertising revenue by 2013, but definitely won’t be generating enough to offset the $2bn we expect total US TV advertising to have declined by during in that period.”
How about TV ad revenue versus online, straight up?
If total U.S. TV advertising budget is roughly $66 billion in 2013 (using Screen Digest’s figures), according to the above chart, online will easily eclipse TV (traditional or online) with $85.8 billion in ad revenue 2013.
Are you ready?
