Home Agencies How AI Is Becoming Part of Agency Life, with SKDK CEO Doug Thornell
CES 2025

How AI Is Becoming Part of Agency Life, with SKDK CEO Doug Thornell

By

SHARE:

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending coming out of the 2024 election, and what those changes mean for public affairs spending in 2025.

Related Stories

Must Read

Chris Mufarrige, director, Bureau of Consumer Protection, FTC
Data Privacy Roundup

FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’

Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.

Publishers

How Encryption Keys Could Resolve The TID Furor

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Digital Out-Of-Home

Clear Channel Brings Mid-Flight Measurement To Its OOH Network

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
FTC Commissioner Mark Meador speaking at the NAD's annual conference in Washington, DC on Sept. 16, 2025. (Photo: Brian O'Doherty)
Federal Trade Commission

FTC Commissioner Mark Meador: ‘No Human Society Can Long Survive Without Consumer Trust’

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

Comic: "Deal ID, please."
Commerce

Amazon Expands Its Programmatic Integration With SiriusXM

On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.

Rembrand merges with Spaceback
ad tech M&A

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback

Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

Popular

  1. Scott Young, Co-Founder & Chief Product Officer, Transmit
    OPINION: Data-Driven Thinking

    SSPs Are Facing Extinction – And Only Bold Differentiation Can Save Them

    SSPs are staring at their own demise. And it’s because, for over a decade, SSPs have positioned themselves as agnostic platforms.

  2. antitrust

    DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture

    Court is back in session. And the fate of  the open internet is in the balance.

  3. feedback loop
    attribution

    The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution

    The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.

  4. Marketers

    AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed

    Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.

  5. A cartoon showing a marketer and agency standing outside a burning house. "So, what color should we paint the walls?" Caption: Totally Brand Safe
    Daily News Roundup

    Jimmy Kimmel Live(s On), No Thanks To Brands; The Case For Ad-Supported Wikipedia

    Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.