Home AdExchanger Talks Social Distancing With Friends: Zammo CEO Alex Farr
PODCAST: AdExchanger Talks

Social Distancing With Friends: Zammo CEO Alex Farr

By

SHARE:
Rocco, Luna and Enzo (and Alex)

A factoid for our times: Kohler’s sales of smart toilets increased eightfold during the first two weeks of March compared with this time last year.

The trend makes sense to Alex Farr, CEO of Zammo, a platform that brands can use to easily build voice apps. Touchless tech is taking off as people do their best to keep their hands to themselves. It’s a coronavirus thing.

Alex is sheltering in a cabin around 15 miles outside of San Francisco, where he can see the redwoods and take walks with his wife.

He’s also making time for meditation. Alex is a particular fan of Vipassana. “It’s like medicine without taking anything,” he says.

Also in this episode: Why Zammo had a WFH pandemic preparedness plan in place long before COVID-19 hit and what happened when Alex tried to get too ambitious with his multitasking.

(He ended up sending his lawyer a pile of random emoji. Wine glass, eggplant, volcano.)

Must Read

Technology

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Digital Out-Of-Home

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Social Media

Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
antitrust

Closing Arguments Are Done In The US v. Google Ad Tech Case

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.

Programmatic

Wall Street Wants To Know What The Programmatic Drama Is About

Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.

Comic: Always Be Paddling
Platforms

Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon

Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.

Popular

  1. Social Media

    Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

    For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.

  2. Digital Out-Of-Home

    Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

    On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

  3. Technology

    How AudienceMix Is Mixing Up The Data Sales Business

    AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

  4. Anastasia Leng, CEO & Founder, CreativeX
    OPINION: Data-Driven Thinking

    Self-Driving Advertising Is A Myth: Why Automation Can’t Replace Creative Judgment

    Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]

  5. Marketers

    Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms

    E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.