Home Ad Exchange News Apple Falls Behind In AI; Publishers Feel The Pressure To Play Nice With Platforms

Apple Falls Behind In AI; Publishers Feel The Pressure To Play Nice With Platforms


Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Siri’s Lament

When Apple shipped Siri on iPhones in 2011, it became the first company with any meaningful AI product adoption. “Six years later, the technology giant is struggling to find its voice in AI,” reports The Washington Post. “AI programming demands a level of data collection and mining that is at odds with Apple’s rigorous approach to privacy, as well as its positioning as a company that doesn’t profile consumers.” The tension has led Siri to fall behind voice assistants like Google Home and Amazon Alexa, whose superior data personalization wins consumer loyalty and offsets Apple’s identity safeguards. More.


Publishers focused on subscriber growth are still at the whim of platforms. When The Wall Street Journal turned off Google’s “first click free” policy, which allows free content for first-time readers, it got a bump in subscription revenue – but Google traffic dropped 44%. Google prioritizes free content and pushes down anything behind a paywall. And as was the case with 1 billion Journal readers, people can game publisher paywalls by clearing cookies or browsing in incognito mode. “Tech companies are always going to do what’s in the interest of their business,” said Jessica Lessin, founder of subscription news site The Information. “That’s not always the same as what’s in the interest of publishers.” More at Bloomberg.

Can You See Me Now?

The industry has yet to crack the code on mobile viewability. Despite the MRC’s release of mobile viewability guidelines over a year ago [AdExchanger coverage], vendors are still having trouble integrating into publisher apps, Digiday reports. While vendors provide marketers with viewability scores in-app, most aren’t accurate because not enough publishers are participating. Agency 22squared, for example, saw that only 5% of a campaign’s impressions were being measured for viewability across in-app and mobile web. “They’ll still give a [viewability] number, but it is misleading,” said Katie Farmer, associate media director at 22squared. Publishers are reluctant to integrate viewability SDKs into their apps because they don’t want to spam their users with constant app updates and bog them down with latency. More.  

Buying Time

Pinterest raised $150 million in a venture round that values it at about $12.3 billion. The money buys the company some time to further develop its core product and its business model, according to Bloomberg. In other words, defer its IPO for a year or two. Specifically, Pinterest will invest in better visual search and image recognition capabilities, with follow-on benefits for ad targeting. According to Bloomberg, Pinterest’s revenue target for 2017 is $500 million. More.

But Wait, There’s More!

You’re Hired!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.