Home Ad Exchange News Social Distancing With Friends: Hearts & Science CEO Erin Matts
Ad Exchange News

Social Distancing With Friends: Hearts & Science CEO Erin Matts

By

SHARE:

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation

Hearts & Science CEO Erin Matts is waiting out the COVID-19 pandemic in a cabin in the woods in Barryville, New York, running virtual pitches with clients while trying to stay connected to and supportive of her roughly 400 employees in the United States.

Her morale-boosting tools for an isolated existence: Seamless gift cards and virtual workout classes.

Meanwhile, Erin gets her own uplift from her husband, a writer and work-from-home veteran, and her Labrador retriever, Bruce. TLDR: Good lighting, brisk walks and a comfortable chair are key.

Must Read

FTC Commissioner Mark Meador speaking at the NAD's annual conference in Washington, DC on Sept. 15, 2025. (Photo: Brian O'Doherty)
Federal Trade Commission

FTC Commissioner Mark Meador: ‘No Human Society Can Long Survive Without Consumer Trust’

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

Comic: "Deal ID, please."
Commerce

Amazon Expands Its Programmatic Integration With SiriusXM

On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.

Rembrand merges with Spaceback
ad tech M&A

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback

Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
Commerce

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.

Meta Reels trending ads
Platforms

Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

Comic: Shopper Marketing Data
Commerce

Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.

Popular

  1. Comic: "Deal ID, please."
    Commerce

    Amazon Expands Its Programmatic Integration With SiriusXM

    On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.

  2. Marketers

    Best Buy Ads Dives Into Programmatic

    Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

  3. Matt Wasserlauf, CEO & Founder, Blockboard
    OPINION: On TV & Video

    New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising

    CTV, like digital display before it, is facing fraud and mislabeled information. The prevailing advice for advertisers is to go directly to the networks and streaming platforms. However, buying direct comes with a fraud risk itself.

  4. Rembrand merges with Spaceback
    ad tech M&A

    Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback

    Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

  5. PODCAST: The Big Story

    AI-Driven Ad Tech Acquisitions

    From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.