Home Ad Exchange News Social Distancing With Friends: Hearts & Science CEO Erin Matts
Ad Exchange News

Social Distancing With Friends: Hearts & Science CEO Erin Matts

By

SHARE:

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation

Hearts & Science CEO Erin Matts is waiting out the COVID-19 pandemic in a cabin in the woods in Barryville, New York, running virtual pitches with clients while trying to stay connected to and supportive of her roughly 400 employees in the United States.

Her morale-boosting tools for an isolated existence: Seamless gift cards and virtual workout classes.

Meanwhile, Erin gets her own uplift from her husband, a writer and work-from-home veteran, and her Labrador retriever, Bruce. TLDR: Good lighting, brisk walks and a comfortable chair are key.

Tagged in:

Must Read

Puzzle pieces connected together. Two puzzle pieces with cables coming together on yellow background. Problem solving concept, business solutions and ideas. Vector illustration.
AI

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.

AdExplainer

Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

CTV

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV Roundup

Paramount Skydance Is Trying To Buy WBD. Now What?

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.

Commerce

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Sallie, the major issuer of US education loans, is getting into the retail media network business.

Social Media

Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.

Popular

  1. A hand points a smart TV remote at a smart TV screen displaying several blurred-out content titles for viewers to choose from.
    connected TV

    Amazon Audiences Are Coming To Netflix

    Starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.

  2. AdExplainer

    Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

    Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

  3. CTV

    YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

    “We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

  4. Social Media

    Meta Has A New Way To Measure Social Engagement (Because Clicks Don’t Cut It)

    Meta will now measure social interactions like likes, shares and comments under a new “engage-through attribution” category, replacing click-through as the default.

  5. AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
    PODCAST: The Big Story

    Will The Trade Desk Right-Size Its Margins?

    Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent.