Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SlideShare Gets a Makeover After snapping up the content sharing platform SlideShare for $119 million last year, LinkedIn today unveiled its new SlideShare Content Ads. “Similar to display ads, Content Ads reach a targeted audience of professionals on LinkedIn. However, they differ in that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Effik Managing Director, Media & Connections, R/GA. It’s difficult to think about the multibillion-dollar world of real-time media auctions as a game, but auctions have winners and losers, like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Business Intel Adobe Omniture founder Josh James continues to build his BI/data visualization business, Domo, and Amazon has a seat at the table. According to TechCrunch, Domo has raised $60 million in new financing from several firms including Amazon CEO Jeff Bezos’ personal investment […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Vs. Desktop Pandora reported better than expected (but still a loss) fiscal fourth quarter earnings late Thursday as the company continues to concentrate on a mobile future. See the release (PDF). The Wall Street Journal digs into the details, “Mobile ads still aren’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic India IPG Mediabrand’s global CEO Matt Seiler talks to DNA’s Priyanka Sahay about his company’s plans for newly acquired India agency Interactive Avenues. Among the plans are to launch the Cadreon audience buying unit in India. “The next step up is securing campaigns, […]
Martini Media, the online ad network focused on targeting young “affluent” audiences for the past four years, is broadening its offerings to the programmatic side. Martini’s move reflects a number of factors reshaping the online ad landscape, but the shift is not without pitfalls. For one thing, the ad network model in general is under […]
“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem. It is written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As digital marketing continues its rapid growth, more traditional marketers have created “Digital Centers of Excellence” (COE) to help shepherd digital marketing. Being a proud member […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cox Chooses Collective As Cox Digital Solutions prepares to shut down its in-house ad serving system, which evolved from its $300 million acquisition of white label ad network Adify four years ago, what’s it planning to replace it with? The answer is Collective, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The New Normal For Agencies As companies founded on a traditional ad network model fail faster (see AdBrite and Adify), one obvious factor is the dwindling of agency demand as budgets shift to programmatic. What does this look like from the inside? The Media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ad Clutter Riffing on a piece by NY Times writer Nick Bilton about declining engagement rates among his Facebook subscribers, TechCrunch’s Josh Constine wonders at the “skittish gift horse” that is the newsfeed. “The volume of advertising in the feed has increased dramatically […]
