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»AdGent

'Affluent' Ad Net Martini Media Shifts To Programmatic

Martini Media, the online ad network focused on targeting young "affluent" audiences for the past four years, is broadening its offerings to the programmatic side. Martini's move reflects a number of factors reshaping the online ad landscape, but the shift is not without pitfalls. For one thing, the ad network model in general is under... Continue reading »

by David Kaplan // March 7th, 2013 //
»
 

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