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»martini media

Luxury Heritage Brands De-age With Digital

Luxury brands used to benefit from their heritage. But nowadays “you have to reach an audience that may not have inherited that sense of legacy,” said Moet Hennessy digital director Jessica Holthaus at a Tuesday panel hosted by German publisher Axel Springer, WatchTime magazine and Martini Media. Holthaus said online video is a crucial part... Continue reading »
by James Hercher // April 1st, 2015 //
»
Inc. Revenue Survey: BlueKai Sees $26.8M in 2012, DataXu $87M

Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported today in the Inc. 500/5000 list. But even keen observers might be impressed by the surges at some data-management providers, in particular DataXu (ranked No. 5 among the entire list with... Continue reading »
by David Kaplan // August 20th, 2013 //
»
'Affluent' Ad Net Martini Media Shifts To Programmatic

Martini Media, the online ad network focused on targeting young "affluent" audiences for the past four years, is broadening its offerings to the programmatic side. Martini's move reflects a number of factors reshaping the online ad landscape, but the shift is not without pitfalls. For one thing, the ad network model in general is under... Continue reading »
by David Kaplan // March 7th, 2013 //
»
Martini Media CEO Brand Talks Ad Network Model Growth And More

Skip Brand is CEO of Martini Media, an online ad network targeting "affluent" audience. Martini Media recently raised $13 million to "continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats." Read the release. He shared insights about his company and the ad industry at-large in an interview with AdExchanger.com. AdExchanger.com: What's... Continue reading »
by AdExchanger // January 24th, 2012 //
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