Home Ad Exchange News Looking At The Real-Time Bidding Numbers With PubMatic’s Goel
Ad Exchange News

Looking At The Real-Time Bidding Numbers With PubMatic’s Goel

By AdExchanger

SHARE:

PubMatic In MediaweekAdExchanger.com asked PubMatic’s CEO Rajeev Goel about their recent estimate for total RTB (real-time bidding) spend this year and last which he offered in a MediaWeek byline this week.  Goel emphasized that this is an estimate.

RG: Our estimate is based on our own methodology. Here is an overview of how we came up with it:

  1. We took an estimate of revenue made from the DSP’s in 2009, which we gathered as less than $100MM total based on a number of things including conversations we’ve had w/ CEOs, etc.
  2. We expressed $100MM as a percentage of the $15B online ad market – which is .70%, or roughly 2/3 of 1%.
  3. Then, we added the latest players in the space, and looked at how things are ramping up on our side. We see aggressive growth in in 2010… So, 3-5% is our best estimate.

To be clear, this is NOT reflective of the percentage of RTB transactions that PubMatic facilitates.

By John Ebbert

Tagged in:

Must Read

Comic: Domino Effect
Data Privacy

Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.

AI

ChatGPT Ads Have Begun Showing Up For Logged-Out Users

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

Commerce Roundup

Amazon Faces An Easy Boycott But An Existential Question

The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Gaming

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.

AI

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

CTV

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

Popular

  1. AI

    ChatGPT Ads Have Begun Showing Up For Logged-Out Users

    Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

  2. Inside the Stack

    Why Seedtag Is Betting on Neuro-Contextual Advertising

    Seedtag CEO Brian Gleason joins Inside the Stack to explain contextual’s resurgence and how neuro-contextual AI shifts the focus from keywords to emotion and environment.

  3. Commerce Roundup

    Amazon Faces An Easy Boycott But An Existential Question

    The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?

  4. Comic: Conversion!
    Marketers

    NBCU’s Peacock Is Officially On Its Way To Profitability

    NBCUniversal successfully called its shot with the nickname “Legendary February.”

  5. CTV Roundup

    Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?

    It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.