Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Location New location tracking capabilities (announced last Thursday) through Facebook have the ecosystem – and Facebook users – wondering when it will be used for ad targeting. TechCrunch’s Josh Constine posits, “Imagine if the ads you saw in your News Feed were for […]
A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of the co-op, Nebraska agency SKAR enlisted Varick Media Management (VMM), which it had worked with previously, to help run its coverage through FBX. Digital advertising is relatively new to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Groupe’s Q1 Report The merger of equals with Omnicom is underway but moving more slowly than anticipated, according to Publicis Chairman and CEO Maurice Lévy. On Thursday, Publicis reported earnings and an organic growth rate of 3.3% for 2014’s first quarter. Stats showed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Mobile Exchange Telefonica and Blackstone’s GSO Capital Partners have teamed up to create a new mobile ad exchange called Axonix. CEO Simon Birkenhead tells The Drum, “At the moment in mobile advertising there are very few ways of having verified demographic data. There […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gmail TOS Change Google has frequently been criticized for scanning user inboxes for ad targeting and other purposes. Google counters automated screening is part of the email delivery process. On Monday it updated its Gmail terms of service and one line clearly states that […]
Apple has been slow to improve its offerings around mobile app installs, but it’s showing signs of life. Last week, the company issued its first clear signal that its Identifier for Advertising (IDFA) can be used as an attribution tool. But what about its own mobile ad product, a.k.a. iAd? The company has been more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s (Guaranteed) Re-Do In her first full-length interview as SVP of the video platform, Google’s YouTube chief, Susan Wojcicki, discusses her role and says there is a shift in the way YouTube monetizes content. “In the past, YouTube treated all content and advertisers the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Upfront Results Loom With the springtime TV upfront season upon us, analysts predict a flatlining for broadcast ad investment. Thursday’s IAB annual report showed Internet advertising surpassed broadcast for the first time as TV competed with online video platforms such as YouTube and […]
Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%. The low point means that for every 1,000 likes on Facebook, only about 10-20 consumers will actually see a brand’s page. But a panel at the SunTrust Internet & Digital […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Insurance Adap.tv released Advertising Assurance, which it says is a set of measures that seek to protect brand buys in the video marketplace through a collective attack on fraud, visibility and placement inaccuracy. To do so, Advertising Assurance is integrating first- and […]
