Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instabrand It’s finally happened: Instagram has made generally available a set of tools for brands. Read the blog. What’s in the offering? An account insights dashboard that shows impressions, reach and engagement; an ads insights dashboard that shows how paid media campaigns are performing, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Recommendation Backlash Outbrain and Taboola, content recommendation companies and direct competitors, are both battling some negative perceptions from the public, Fortune reported Wednesday. Publishers stand to earn a lot through Taboola and Outbrain’s services, as do advertisers – on the order of hundreds of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher’s Promise The Telegraph released a letter to its advertisers in an effort to soothe any concerns regarding a lack of transparency in programmatic trading. The letter reads like a list of guarantees, and The Telegraph is calling it its “Customer Charter.” Sales and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Boutique Arbitrage On Monday, Ad Age profiled a small digital agency whose atypical business strategy might signal a growing trend. IMM is a Boulder, Colo.-based shop with a head count of 100, and the company is practicing arbitrage (typically undertaken by much larger companies). […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Into Anti-Fraud Yahoo gobbled up Israel-based startup ClarityRay on Friday for an undisclosed sum. ClarityRay began as an ad-blocking firm, but has since evolved to an ad-security and fraud-detection company. A spokesperson for Yahoo told TechCrunch, “Advertising is an essential part of our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Battle For The Wages Writing for The Wall Street Journal, 4A CEO Nancy Hill comes to a pretty grim conclusion as to why the ad industry is starved for talent. With student loans on the rise, and with low average entry salaries in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More AOL Acquisitions? On Tuesday, AOL said it will offer $300 million of convertible senior notes. This marks the first time that AOL has offered bonds since 2009, when the company broke away from Time Warner. According to The Wall Street Journal , AOL […]
Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey conducted by AOL Platforms of executives at 25 advertisers, 96 agencies and 56 publishers. Display’s growth is driven by access to premium formats and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Friends Of Friends Pursway unveiled an audience extension platform on Tuesday, dubbed Pursway Connect. Simply put, the platform helps markets identify and reach “real-life” friends of their known target audience, thereby extending a marketer’s overall pool of targets. Pursway Connect is only available for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BuzzFeed Optimizes Bank On Monday, BuzzFeed closed a $50 million investment deal from venture capital firm Andreessen Horowitz. With the new injection of cash, BuzzFeed boats a $850 million valuation, according to The New York Times. The online publisher will likely use the funds […]
