Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Vice’s $500M Will Buy Speaking to the Financial Times, Vice chief Shane Smith said his company is gearing up for a “deal spree” in 2015, in the wake of its $500 million monster round led by A&E Networks. “Theoretically, if we’re doing $1bn […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic TV, Actually Programmatic TV is having a moment, with TubeMogul’s recent reveal of a television buying product and ESPN’s auction model for some TV ads, but to some it’s “lots of talk.” AdAge rounds up some skeptical POVs, including GroupM’s top TV buyer, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 2015: Smarter Machines Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Seller Report Card Ad analytics startup Pixalate surfaced its first monthly Global Seller Trust Index, rating marketplaces for ad quality. Google, OpenX and Rubicon Project rated highly for viewability, fraud and ad engagement. Millennial Media, Yahoo and AOL, meanwhile, have continuing issues. “This is […]
Nielsen is pushing a total audience measurement designed to quantify audience and campaigns across screens, but it’s unclear whether it’s a service, platform or just a new marketing pitch. Kelly Abcarian, SVP of product architecture, described the total audience measurement rating as an ongoing development for the company, building off of its existing data structure. […]
Content promotion startup inPowered said Wednesday it has rebuilt its platform so marketers pay for engagement, not clicks, because the company believes optimizing for clicks encourages clickbait. “For native advertising to work for all, it needs to focus on the end consumer,” CEO and co-founder Peyman Nilforoush said. “Otherwise it will go the way of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability And Beyond Responding to Google’s benchmark viewability data, Dentsu Aegis UK chief executive Tracy de Groose says advertisers are focused on accountability more than viewability. “The shift is not in the viewability of ads; it’s increasingly about being able to pay for results, […]
Casale Media’s Index Exchange has hooked up with place-based content and shopper media network PlaceWise Media on a new private exchange connecting advertisers with intent-based shoppers. PlaceWise, a publisher of retail destination sites for 3,000 grocers and 600 shopping and lifestyle centers nationally, reaches close to 16 million monthly visitors across its online network. A […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Battle Two French publishers, GESTE and the French IAB, are considering suing Eyeo GmbH, creators of AdBlock Plus, on the grounds that the software poses a threat to the advertising ecosystem. The legal proceedings are still in the consulting stage, with a formal […]
A new report from Interpublic Group’s MAGNA Global media research and buying arm reinforces earlier predictions that consumer packaged goods (CPG) brands would invest as much as $7 billion in digital advertising by 2018. According to MAGNA’s 2015 Global Advertising Revenue Forecast, released Monday, verticals like CPG and pharmaceuticals, which once invested more heavily in […]
