Month: July 2015

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday. Here’s a big one: How will AOL, a company of some 4,500 employees, possibly absorb 1,200 new sales, marketing, biz dev and engineering people? Once the partnership is consummated, AOL will have […]

Autoplay is here to stay, especially in light of Facebook’s and Twitter’s latest video launches. Two weeks after Twitter offered marketers a 100% in-view guarantee on autoplay video ads for three seconds, Facebook came out swinging with a cost-per-view model and a revenue-sharing agreement for ads sold against Suggested Videos. With unique pricing models emerging for […]

Whether you’re an avid or periodic podcast listener, you’ve likely encountered an advertisement for Squarespace. The website creation platform’s ubiquity on the podcasting circuit came through a combination of luck and design, beginning with audio advertising experiments five years ago. The marketing team at the time was small, between 15 and 20, some of whom […]

“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Lead Analyst for AdExchanger Research. For the second year in a row, when we run our State of Programmatic Media survey, I wait for the data with trepidation and excitement. What […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thaer Namruti, European strategy director at Acxiom. Before you can score points in any game, you need to know the rules. How is “winning” or “success” defined? In data-driven marketing, some […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Huffington Most Speculation of a HuffPo spin-off percolated in the wake of Verizon’s AOL acquisition, but the company could bring value that’s hard to hand off. HuffPo has been a barometer of sorts for digital news, mastering SEO when most views came from […]

Time Warner subsidiary Turner Broadcasting revealed during its May upfront a centralized data-management platform to power its ad products. That system is the Turner Data Cloud, which the network souped up on Tuesday with data integrations to Epsilon, Krux and Oracle. Using Turner’s Data Cloud, a marketer can apply first-party audience data as well as […]

As if cross-device wasn’t complicated enough, there’s another wrinkle to consider – shared apps. That’s one of the problems mobile analytics company Kochava is looking to tackle with Wednesday’s launch of Audience Attribution, a toolset aimed at identifying incremental attribution lift at the household level. Existing Kochava customer Priceline and others, including a well-known subscription […]

The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB 2.3 native formats, is narrowing recommendations into three categories: social feeds, news feeds and product feeds. Its focus on feeds indicates an ongoing trend in which traditional website layout, which has tended […]

Connexity, owner of shopping sites like Shopzilla, PriceGrabber, Bizrate and Retrevo, is building up a private marketplace offering powered by Index Exchange. The company projects 30% of its display advertising business will come from programmatic connections, compared to two years ago when it sold about 90% of its display inventory directly. Programmatic will “be the […]

French media holding company Vivendi revealed Monday it had acquired an 80% stake in French carrier Orange’s video-streaming site Dailymotion, in a deal worth about $241 million. Negotiations had been underway since April, according to several reports. The owner of Universal Music Group and pay-TV company Canal+ Group swooped in where Yahoo left off – Marissa […]

Advertisers are starting to wrap their minds around the wrist. Frankfurt, Germany-based ING-DiBa – a digital-only offshoot of ING bank targeted at millennial consumers – has been working with mobile supply-side platform PubNative to test custom formats for the Apple Watch, which the SSP made generally available Wednesday. But ING-DiBa is still squarely in the […]

Mike Zaneis, the interim CEO of an industry group formed last year to coordinate industry’s response to fraud and other supply chain issues, will take the reins permanently. Zaneis stepped in in March to oversee the Trustworthy Accountability Group (TAG) after the sudden exit of founding CEO Linda Woolley. He will leave his role as EVP […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Gilliard, general manager, Americas, at AdTruth, which is part of Experian Marketing Services. The role of technology in marketing is dramatically changing. It began with interdependent tools that solved […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission For Mars Speaking to The Drum, Mars Foods Global CMO Bruce McColl said the firm is looking to expand its ecommerce and programmatic efforts. The maker of brands like Snickers, Uncle Ben’s and M&Ms has already begun to embed buy buttons on its […]