Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Big Five Of Ad Spend Looking at the numbers, and beyond the usual suspects (Google, Facebook, etc.), eMarketer’s David Halloran remarks in a company blog post, “Many marketers can often cost-effectively use a blend of ad networks and direct ad buys from smaller […]
Last week, ad network ad summos announced an agreement with automotive data company, Polk. According to the release, “With access to Polk’s vehicle make and model data, ad summos is able to determine the vehicle purchasing and ownership behaviors of individuals served online display ads.” Read the release. Polk’s Andrew Price, who is VP of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No ATDs Allowed! In Australia, agency trading desks using demand-side platform (DSP) models are being rejected by Fairfax Metro Media as CEO Jack Matthews tells AdNews, “We want to control access to our audience because we think we have a uniquely valuable audience across […]
Ned Brody is President and head of Aol’s B2B businesses and international operations. He spoke to AdExchanger.com about his company’s recently announced premium ad strategy and re-defining the ad network model through advertising.com and Pictela (read the release). AdExchanger.com: Is AOL and advertising.com building a premium ad network? NB: We have a premium ad network. […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Goes Direct Ad Age’s EJ Schultz covers news of Google selling directly to the marketer – in this case, Heineken – and suggests the implications could be big down the road. He writes, “The deal covers at least 20 countries and calls for […]
