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»ad summos

Online-To-Offline Data Firm Korrelate Is Shutting Down

Korrelate, a four-year-old data play founded by former executives of Tacoda, will suspend operations this week after failing to find a buyer. The company was born in 2010 as Ad Summos with a pledge to help publishers link their website visitors to real-world actions – such as buying a car. It was among the early... Continue reading »
by Zach Rodgers // February 3rd, 2014 //
»
Polk Execs Price And McBride See Offline Data Meauring Online Activity

Last week, ad network ad summos announced an agreement with automotive data company, Polk. According to the release, "With access to Polk’s vehicle make and model data, ad summos is able to determine the vehicle purchasing and ownership behaviors of individuals served online display ads." Read the release. Polk's Andrew Price, who is VP of... Continue reading »
by AdExchanger // July 5th, 2011 //
»

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