Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mapping Offline To Online There are a lot of players in the growing “attribution” field though I can’t say all players necessarily think of themselves as exclusively focused on helping marketers understand the success of their ad spend. The Wall Street Journal’s Emily Steel […]
Advertising business management systems company Operative announced today that Triad Retail Media, a shopper marketing services provider, has signed on as a client for its Operative.One product. According to the release, Operative.One will help Triad “create and deliver new, competitive product packages; reduce unsold inventory; conduct inventory reporting and analysis; reduce campaign billing costs and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Facebook Ad Network For Now, Ever At last Thursday’s Reuters Global Technology Summit, Facebook COO Sheryl Sandberg said the company still isn’t ready to roll-out an ad network to third-party sites that would leverage the social behemoth’s “like” data for targeting. Sandberg said, […]
American Express OPEN announced its new AdManager product powered by display ad, demand-side platform AdReady. The companies claim that AdManager simplifies digital ad campaigns “by offering a start-to-finish platform that tackles every facet of building and sustaining campaigns, from creating ads to determining where they will appear.” Read the release. American Express OPEN vp Robert […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Worth $8.9 Billion, AdExchanger.com Files For IPO This has nothing to do with your favorite subject and mine – digital ads – or does it!? LinkedIn went public and is now worth $5 or $6 billion more than what it was the day […]
On Wednesday, demand-side platform DataXu announced its DX Brand product focused on increasing brand awareness in display advertising through what the company says is “an evidence-based approach to measuring brand metrics, such as awareness, recall, favorability, or purchase intent.” Read the release. And, read more on Digiday. John Gray is SVP Director of Interactive Media, […]
At the very least, it was a great photo op on Monday. The U.S. Federal Trade Commission director stood with the backdrop of the IAB’s Networks and Exchanges event behind him as industry members gathered to figuratively say, “Welcome. We don’t bite,” or “Please don’t shoot us,” or, quietly, “$@)&%#!” Of course, David Vladeck, Director […]
Oren Harnevo is CEO of Eyeview, a personalized video ad technology company. Can you briefly discuss your background and inspiration for Eyeview? OH: My vision for Eyeview began while I was simultaneously working on Bachelor’s degrees in Film and Television and Computer Science at Tel-Aviv University. I became fascinated with combining these two areas by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Adds 5to1 If it’s a relatively small $$$ acquisition, it qualifies as a “tuck-in” acquisition in M&A parlance. Yesterday, Yahoo! officially “tucked in” sell-side platform 5to1 which is Yahoo! EVP of Americas Ross Levinsohn’s former company. According to the release, “5to1 focuses on […]
