Aegis Media China started off 2014 with a major management change, hiring Sara Ye as CEO of its iProspect and Amnet China brands. Based in Beijing, Ye started the role in January and will work to build up the team and solidify the companies' product offerings in China.
Aegis started Amnet China in 2013 and iProspect launched in China in 2012. As a part of Aegis Media and Dentsu Inc., the latter of which was founded in Japan and is one of the region's largest agency holding companies, iProspect and Amnet China will benefit from the parent company's experience and expertise in the APAC region.
Ye was most recently the China President for IPG's Mediabrands Audience Platform, and also previously worked at GroupM and Google.
"As CEO for iProspect and Amnet here in China, I basically manage all aspects of the two brands, including client relationship management, team building, product development, business growth and all the P&Ls," Ye told AdExchanger. "With all the best practices, learnings and sharing we can do with our sister companies in the States and Europe, we can extend our product offerings to a much wider range, from ecommerce to vertical search, social and more."
Ye spoke to AdExchanger about her new position, the goals for the two companies, and the challenges facing trading desks and others in the programmatic buying industry in China.