Even with a growing Russian programmatic market, RuTarget’s founder and CEO Eugene Legkiy claims its greatest competition comes from without – from global players like IPONWEB, OpenX and AppNexus.
Global companies trying to make inroads are struggling, he said, because of language barriers and because business opportunities are biased toward local and regional players.
But this will eventually change.
In the meantime, the 15-employee strong RuTarget, which launched in 2011, will work to extend its business providing data management tools for demand-side platforms (DSPs), ad networks and agencies.
"RuTarget develops programmatic solutions, mostly on the demand side and less on the supply side," Legkiy said. "We work to analyze big data [and] predict new trends and behaviors based on the data and then target communications based on that data."
He added that RuTarget processes "more than 1 billion data points locally in Russia and we see each and every person online in Russia more than 30 times a day."
Legkiy spoke to AdExchanger about the work RuTarget's plans for growth for the company and how international players are moving into the Russian programmatic space.