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»International

How OTT Video Is Transitioning The Ad Insertion Model

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Apgar, Senior Director of Product Management, Advanced Advertising, at SeaChange International. Since nearly the beginning of television broadcast, the linear dynamic ad insertion (DAI) business model has remained fairly unchanged. Advertising sales teams… Continue reading »
by AdExchanger // October 4th, 2018 //
»
PushSpring’s Audience Marketplace Is For Buyers Fed Up With Prepackaged, Opaque Segments

Canned audiences are as stale as cigarette smoke in an old casino. That’s why MGM Resorts International is looking for alternatives to what Kelly Smith, MGM’s SVP and chief digital officer, calls “black-box syndicated segments.” In its quest for custom audience activation, MGM is kicking the tires on a new self-serve data marketplace offering from… Continue reading »
by Allison Schiff // June 27th, 2018 //
»
Phoenix Marketing Acquires Nielsen TV Ad Recall Product

Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on Monday acquired the syndicated service, which is used by brands to measure recall of television ads based on Nielsen data. The companies declined to share the price of the deal. Nielsen will continue to operate… Continue reading »
by James Hercher // January 8th, 2018 //
»
With GDPR Just Seven Months Away, It’s Time For Publishers To Look Under The Sofa

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matthew Smith, managing director at IDG Connect International. Got data? It’s time to pay closer attention to General Data Protection Regulation (GDPR) because it’s almost certainly going to affect your business and how you… Continue reading »
by AdExchanger // October 11th, 2017 //
»
Fluent Parts Ways With IDI, Combines With BlueFocus To Become A Branding And Performance Platform

The rollups continue. Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned subsidiary of a publicly traded Chinese public relations services company, to create a new entity, name TBD. The deal, announced Thursday, is being shepherded by investment bank Petsky Prunier and will blend performance marketing… Continue reading »
by Allison Schiff // September 7th, 2017 //
»
The China Challenge: Lessons From Criteo’s Quiet Exit

You’ve got to be a tough cookie and have good fortune to crack the China market. And success in other regions is not a guarantee of success in the People’s Republic. Such was the case with Criteo, which, after investing heavily in the domestic China market, discreetly pulled out in late May, nearly three years… Continue reading »
by Allison Schiff // July 6th, 2017 //
»
Why MGM Resorts International Brought Programmatic In-House

MGM Resorts International needed to revamp its go-to-market strategy. The hospitality company, which owns hotels along the Las Vegas Strip such as the Bellagio, MGM Grand, The Mirage and Mandalay Bay, as well as properties across the globe, was operating competing media plans for each hotel brand. “We’ve always gone to market as individual resorts,”… Continue reading »
by Alison Weissbrot // April 26th, 2017 //
»
AdRoll Is Digging To China

In a bid to capitalize on digital ad growth in China, AdRoll has recruited a new adviser with lots of experience in the country and is developing a go-to-market strategy. Peter Cheng is Tencent’s former GM for ad platforms and products, as well as the former COO of AdChina (which sold to Alibaba in January… Continue reading »
by Allison Schiff // October 12th, 2016 //
»
What Are Barter Agencies, And How Do They Tie Into The Transparency Debate?

While media bartering isn’t commonly discussed, the ANA’s two reports on agency transparency referenced the practice 49 times. Here’s how it works: A barter agency might agree to buy an advertiser’s surplus product, such as an airline’s unsold flight tickets at full price, which it would give to employees for business travel. In return, the… Continue reading »
by Alison Weissbrot // August 11th, 2016 //
»
Signal Scores $30 Million To Focus On Cracking International Markets

Cross-channel marketing company Signal announced $30 million in fresh funding on Tuesday – seeming evidence that ad tech funding isn’t drying up for everyone. That brings Signal’s total funding to around $70 million since it was founded in 2009, including a $13.3 million round of venture capital in March. Raising funds hasn’t been a problem,… Continue reading »
by Allison Schiff // June 7th, 2016 //
»
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