A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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PODCAST: The Big Story
AppLovin’s Play To Reach Non-Gaming Advertisers
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.
Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check
AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, told AdExchanger.
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.
Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company
Liftoff used its market debut to school investors on mobile ad tech – and make the case that travel, finance and shopping apps could be its next growth engine.
PODCAST: AdExchanger Talks
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts
“Our revenue growth is below our expectations and below the standard we hold ourselves to,” The Trade Desk CEO Jeff Green told investors.
