Home The Big Story The Big Story: The Squeeze On Streaming

The Big Story: The Squeeze On Streaming

SHARE:
The Big Story podcast

We’re into the dog days of summer, and if you’re not outside, you’re probably cooling off – by streaming. But everything’s not going so hot on the streaming front.

Many streaming services are struggling to grow subscribers, so they’re making the decision to raise prices for their existing subscribers. Streaming is getting more expensive than ever – but is that good news for the streaming ads business, or more of a mixed blessing?

Our associate editor Alyssa Boyle, who authors our weekly connected TV newsletter, weighs in on what the latest batch of quarterly results from streamers means for the future of connected TV.

Then, Americans are heading to Europe in hordes this summer. But when it comes to data, traveling between Europe in the US isn’t so easy. Changes in how data transfer is regulated from the EU to the US will affect the ads business, advises our Managing Editor Allison Schiff, who authors our data privacy newsletter.

And this summer hasn’t been so hot for Meta and Apple, as the two behemoths face intersecting data privacy and antitrust complaints.

Stay until the end to find out why our managing editor Allison Schiff, who also authors our data privacy newsletter, detests the term “privacy safe.”

Must Read

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).

Closing Arguments Are Done In The US v. Google Ad Tech Case

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.

Wall Street Wants To Know What The Programmatic Drama Is About

Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.

Comic: Always Be Paddling

Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon

Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.