A couple of weeks ago, Yahoo! announced its new “Search Direct” product which “predicts search results as fast as a person types, character by character, and presents those results” among other features. Read more on the Y! corp blog. Shashi Seth is the SVP of Search products at Yahoo!, Shashi Seth, discussed the implications of […]
Still more curation news in Google Search-land as the company says it’s extending its social search strategy and getting the user to help with better search results through recommendation. What’s the impact on display? More targeting opportunities, perhaps. As has been previously announced, Google will allow users to start blocking results. But in a blog […]
Yoav Izhar-Prato is CEO of Kenshoo, a digital marketing software company focused on search engine marketing and online advertising. AdExchanger.com: Beyond search marketing, in what other channels is Kenshoo buying today? What will you be adding in the future? YIP: Local has been a primary focus for Kenshoo for many years. We made the strategic […]
Jim Soss is CEO of Red Aril, a data management and audience optimization company.. AdExchanger.com: What’s your background? Why get into the startup world? JS: I began my career in enterprise software (prior to the Internet age), and I have been working specifically in the interactive marketing space for about 12 years now. Prior to […]
Social ad network RadiumOne announced that it has raised $21 million of Series B funding in a round led by Crosslink Capital. According to the release, “The latest funding round will primarily be used for international expansion and acquisitions. (…) The Company, which reached profitability in Q4, will use its existing and new capital for […]
Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local markets. AdExchanger.com: What has surprised you about QuadrantONE and its business model since you joined the company as head […]
Jeff Green is CEO of The Trade Desk, a demand-side platform for digital media. AdExchanger.com: We touched on it before, but what problem is The Trade Desk solving? We think there are two really difficult problems that we’re addressing. What is it worth to an advertiser to show an ad to this user, with these […]
Facebook’s list of approved ad networks for apps still doesn’t include Google’s AdSense. The news continues to swirl as apparently the list was finalized last week according to a post on Slashdot. This remains one, complicated story with huge stakes for both Facebook and Google. And, neither company is talking. Developers are pissed off and […]
Yesterday, the IAB announced its first-ever Data Council whose “initial agenda items include: Marketers & Agencies Education -An initiative that will address misinformation around data gathering and usage; Ecosystem Mapping – An effort to clarify the different kinds of data that can be collected through media buying; Data Lexicon – The creation of standard definitions […]
Yeeha! Let’s give this a try. It’s the IAB annual meeting Day 1 Live blog! Direct links: New IAB chairman Bob Carrigan speaks Google CEO Eric Schmidt Eric Schmidt audience Q&A Outgoing Chair David Moore accepts award; Rothenberg Roasted VIDEO: Bob Carrigan’s presentation courtesy of the IAB VIDEO: Eric Schmidt’s presentation courtesy of the IAB […]
What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
What can pureplay ad tech companies do to clean up their rep on the Street?
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.
