Technology

The New York Times Co. CFO Jim Follo reiterated a point he’s been making on earnings calls since last year, namely that “premium” digital advertising continues to be challenged by the rise of audience targeting and the infinite amount of digital inventory generated by social media. Read the release. During the Q1 earnings call, Mark […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ramey, CEO of isocket.  At the AdExchanger Programmatic I/O conference in San Francisco last week, while people schmoozed at the rooftop after-party, an unofficial meeting was held down the […]

MailOnline’s site is an endless broadsheet of breaking news, tabloid gossip and tawdry thrills (pictured: the money a stripper makes in just ONE shift – and it’s more than most people make in a month). Some might consider this publishing format tailor-made for real-time bidding. But the site, which has its own dedicated editorial and […]

Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ads, marketers frequently run into the “silo issue” of being unable to connect their various customer data sources, noted Gordon Evans, VP of marketing at Salesforce.com. […]

It’s been almost a year since Microsoft first pledged to default-enable Do Not Track in Internet Explorer 10, setting off an urgent debate about the future of third-party ad tracking which continues to this day. The company has endured attacks both withering (“paternalistic,” said Evidon) and mild (“absolutely not helpful,” offered IAB CEO Randall Rothenberg), […]

Last week, Ford Motors kicked off its latest long-term ad campaign, dubbed “And Not Or,” with a theme that could also apply to its digital strategy. The spots, which began running on TV and have heavy online video components, touch on concepts that people expect to naturally go together; consumers are asked to choose between […]

Minneapolis’ Star Tribune has been a relatively early and aggressive adopter of programmatic ad sales. The newspaper site has just finished a re-installation of Google DoubleClick’s DFP system as part of a wider effort to expand its own Advantage program, which covers real-time biddable inventory and targeting. The basic promise of Star Trib’s Advantage is […]

Google is pushing even more “premium” and direct-negotiated media deals through its programmatic pipes. This week it added a new sell-side Private Auction bid type to DoubleClick Ad Exchange. Google calls this an evolution of Preferred Deals, first offered last year as a means for publishers to negotiate direct deals with buyers and then transact […]

And the results are in! According to its Q1 2013 results, the GOOG made about $3.5 billion in profits, depending on your accounting principles. Get the release here. From the release: “Google Revenues (advertising and other) – Google revenues were $12.95 billion, or 93% of consolidated revenues, in the first quarter of 2013, representing a 22% […]

Epsilon, a data-focused direct marketing company, is seeing continued growth not from its data or technology businesses but from its agency side, after acquiring digital ad agency Hyper Marketing Inc. (HMI) in late 2012. The companies focused on integration during the first quarter, said Charles Horn, CFO and EVP of Alliance Data Systems Corporation, Epsilon’s […]