PODCAST: AdExchanger Talks
Ecommerce Is A Good Look For Saks Fifth Avenue
Emily Essner, CMO of Saks explains why Saks Fifth Avenue made an unusual move to split its ecommerce business and physical stores into two separate companies.
ARCHIVE FOR:
website personalization
-
-
Running Shoe Brand Brooks Uses A CDP To Make Its Data Go The Mile
When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year into the project, the running shoe brand was still nowhere near the finish line. “It was just going so slowly,” said Mark McKelvey, the company’s VP of information technology. Granted, Brooks had a lot of […]
-
Monetate CEO Brussin On Monetate's Expansion Beyond eCommerce And Strategy Ahead
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. Earlier this month, the company announced a $15 million Series B funding round led by OpenView Venture Partners. Read more on TechCrunch. AdExchanger.com: Is the focus of the company eCommerce? DB: We’re actually not focused on eCommerce. Our mission […]