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»web analytics

Gartner: Attribution And Web Analytics Are Converging

Marketers want integrated analytics solutions – a trend clearly demonstrated by the diversity of the players populating Gartner’s most recent "Magic Quadrant for Digital Marketing Analytics," released Monday. Adobe unsurprisingly took the lead, with SAS and Google trailing right behind. But in a sign of where the market is headed, attribution companies like Visual IQ also... Continue reading »
by Allison Schiff // September 21st, 2015 //
»
Display Ad Exchange Secret Sauce: Engagement Analytics

Looking to build a startup that makes a Facebook valuation look pedestrian? The big "opportunity" (problem!) in online display advertising is aggregating empirical data showing display's benefits. For now, they are fairly hidden. Yet, the inevitable success of the ad exchange model and evolution into premium inventory trading depends, in part, on better engagement analytics... Continue reading »
by AdExchanger // April 10th, 2009 //
»
 

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