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»WeatherFX

The Weather Company Goes 'Beyond The Banner' With Mobile Ad Units

Vikram Somaya, GM of The Weather Company's marketing insights group, WeatherFX, began his Media6Degree's AdsCON presentation about the importance of data by reciting a passage from Shakespeare's Julius Caesar. In a stentorian voice, Somaya read lines about Caesar talking about "threatening clouds" to the attendees seated in a seminar classroom at NYU's Stern School of... Continue reading »
by David Kaplan // January 18th, 2013 //
»
 

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