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»Walmart Exchange

Shopper Data Juggernaut Nielsen Catalina Migrates To Mobile

As it nears its fifth birthday, Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina, is making moves to marry shopper marketing data with mobile ads to determine the sales impact. “Mobile is a huge area for us and we expect it to be 50% plus of digital media buys in the future,... Continue reading »
by Kelly Liyakasa // March 17th, 2015 //
»
ConAgra Wants More Transparency From Walmart Exchange

For CPG companies like ConAgra, buying media using sales data from retailers like Walmart offers a way to finally close the loop between media spend and sales. But some are concerned about the lack of transparency that comes with using the Walmart Exchange. “Walmart has more data than we do,” said Fernando Arriola, VP of... Continue reading »
by Sarah Sluis // March 9th, 2015 //
»
Inside Walmart’s Ecommerce Marketing Engine

Walmart, one of the last bastions of big box retail, is investing for a digital future – one with considerably less square footage. Walmart recently revealed plans to invest between $1.2 to $1.5 billion in its ecommerce and digital operations for fiscal year 2016. Subsequently, its in-store investments are taking a temporary hit. In its... Continue reading »
by Kelly Liyakasa // October 20th, 2014 //
»
Walmart: The New Media Agency

Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about the digital marketing platform it’s developed, the Walmart Exchange (WMX). Like Amazon, which has turned massive amounts of shopper data into monetization opportunities for brands via Amazon Media Group’s demand-side... Continue reading »
by Kelly Liyakasa // July 11th, 2014 //
»
 

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