Vungle reached into its bag of Blackstone cash on Tuesday and announced its intent to acquire programmatic influencer marketing platform JetFuel – its fourth acquisition in less than a year. Jeremy Bondy, Vungle’s CEO, declined to share a purchase price, but did say that it’s the largest deal the company has done so far. Vungle, which […]
Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tanya Lee, GM EMEA, Vungle. Change provides opportunity for those who are able to adjust quickly and effectively. Apple’s change to the IDFA in iOS 14 will allow many app publishers to thrive in ways that they […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swan Song? Telcos rushed headlong into the ad tech business, but will they survive it? Verizon washed its hands of ad tech with the sale of Verizon Media to Apollo; And Xandr is in limbo following AT&T’s mega-spinoff of WarnerMedia. But three’s a trend. […]
Vungle chief exec Jeremy Bondy refers to himself as a “virtual CEO.” Bondy was at Vungle for six years, most recently as COO, before being elevated to the top spot in November, seven months into the pandemic. It’s been a busy few quarters for Vungle, which is evolving from a mobile ad network into a […]
This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. With the iOS 14.5 update rapidly approaching later this month, many advertisers are preparing for the worst. Who can blame them? At this point, they’ve heard the warnings about unmeasurable ad inventory and slow publisher adoption of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing it’s another. Now, it seems that the Big G has also sparked the ire of small ad tech firms who say the company has entered into a number of revenue-share arrangements with select ad tech […]
This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. Last June, Apple announced the beginning of the end for the Identifier for Advertisers (IDFA) at the app level. Starting with the upcoming iOS 14.5 update, app publishers, DSPs and mobile measurement partners will no longer have default […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Mind Trick? More details are coming out about Google and Facebook’s alleged sweetheart deal to rig Google’s ad auction. The tech giants agreed to “cooperate and assist one another” if they ever faced an investigation into their pact, according to an unredacted version […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Si Crowhurst, VP of Vungle Creative Labs. In early 2021, Apple will make its unique identifier for advertisers (IDFA) opt-in – meaning users will need to consent to being tracked […]
When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? Mobile gaming is massive For one, Vungle has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a virtuous cycle of entrepreneurship. As AdExchanger previously reported, New York City ad tech exits have fostered a strong network of angel investors who support colleagues in new startups. The same is true for success stories […]
Developers like Lucktastic, a F2P sweepstakes app, play a seemingly never-ending game of balancing quality vs. scale when acquiring users. Increasingly, they’re turning to mobile video and playable ads to find users who stick around after the install. “In a category like ours, you need scale to succeed, but we also really have to care […]
Monetizing apps in the iOS environment means playing by Apple’s rules, and occasionally adapting to changes in how those rules are enforced. Sometimes those changes can impact the way ads are served and tracked, as happened back in February when Apple (briefly) put a barbed wire fence around the use its Identifier For Advertising for […]
Mobile app monetization company Vungle on Friday rolled out an advertising exchange designed specifically for in-app video. Dubbed the “Vungle Exchange,” the technology solves a number of technical challenges associated with in-app video, namely support for HD, high-bitrate, 15-second video ads, improved latency to speed up load times and the connection to server-side technology for […]
Despite Bitcoin’s volatility, businesses are beginning to experiment with the peer-to-peer payment system. One such company is Vungle, which helps mobile app publishers promote through 15-second in-app video trailers distributed through its ad platform. Vungle said Thursday it’s giving publishers the option to be paid in bitcoins, though its advertising clients cannot pay with the digital […]
