ARCHIVE FOR:

viral publishing

  • Todd Anderman, president, Doing Things Media & Conor Mason, senior director of digital marketing at Bud Light
    OPINION: The Sell Sider

    Doing Things Media Helps Memes Make It Onto The Media Plan

    BY //

    Bud Light first contacted Doing Things Media through a DM on Instagram – a fitting introduction for a partnership that revolves around creating and distributing memes on social media. Doing Things Media owns and operates 20 popular meme and viral video accounts across Facebook, Instagram, TikTok and YouTube, including @AnimalsDoingThings, @NoChaser, @AllGasNoBrakesShow and @neatdad. It […]

  • Dose Logo
    Ad Exchange News

    Viral Publisher Dose Cut Off Programmatic And Placed Its Bet On Branded Content

    BY //

    Not so long ago, Dose operated like a typical viral publisher, running tests to create the most clickable headlines and raking in revenue from banner ads. But last year, Dose cut off all of its programmatic ads and bet its future on branded content. Dose founder Emerson Spartz shifted strategy because he says the viral […]