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»video optimization

Maxifier CEO Discusses New Role, Sheds Light On Expansion Plans

Denise Colella joined sell-side pricing and inventory manager Maxifier two years ago and quickly climbed the ranks from CRO to president before taking on the CEO’s role in October. Colella replaced Anthony Katsur, who held the post for less than a year and is now an advisor for the programmatic direct marketplace iSocket and Involved… Continue reading »
by Judith Aquino // November 21st, 2013 //
»
Teracent’s Hall Discusses New Video Creative Optimization Platform

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: When will the video product be available to customers and how will the revenue model work with video? CH: The video product is live today and the business model is the same as the rest of our platform (either… Continue reading »
by AdExchanger // August 14th, 2009 //
»
 

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